The rise of Social Commerce: social networks are now sales platforms!
In recent years, social networks have gone from being just platforms for interaction and entertainment to becoming important direct sales channels. Social Commerce is…
How to Become a Successful Entrepreneur: Practical Lessons and Strategies
In episode 89 of AmplificaCast, Rodrigo Dória, founder and CEO of Supertroco, shared his journey and the challenges he faced along the way. With years of experience in the market, he…
Self-Development for Leaders: How to Grow and Inspire Your Team
In episode 88 of AmplificaCast, we welcome Marina Soares, founder and CEO of Casa da Liderança, to discuss the importance of self-development for leaders and how it directly impacts success…
Complex sales: how to optimize strategies and close big deals
In episode 87 of AmplificaCast, we welcome Marcelo Park, a B2B sales specialist, to discuss the particularities of complex sales and how they require a differentiated approach. During the conversation, he…
Commercial management: strategies for leading teams and increasing results
In episode 86 of AmplificaCast, we welcome Vinicius Falcão, executive sales director, for a conversation about sales management and the challenges of the area. With a career that began in logistics and…
Artificial intelligence in marketing: personalization and efficiency
Artificial intelligence in marketing is no longer a distant promise – it is a reality that transforms the way companies communicate, create campaigns and analyze…
Brand Positioning: How to Build a Strong and Consistent Identity
In episode 85 of AmplificaCast, we welcome David Pinski, head of marketing, communications and innovation at Flora, for a conversation about brand positioning and strategies for building strong and…
Growth: how to develop leaders and accelerate results
In episode 84 of AmplificaCast, we welcome Gabriel Costa, better known as Mineiro, one of the greatest experts in Growth in Brazil. During the conversation, Mineiro shared his journey, from his experiences…
The impact of technological innovation on business
In AmplificaCast Ep83, we welcome Fernando Fleider, CEO of ICTS, to discuss how technological innovation is transforming traditional markets. He shared insights on challenges, opportunities and the importance of adopting…
Growth Strategies: The Secret Behind the Growth of Large Companies
In the dynamic world of digital marketing, growth strategies have transformed the way innovative companies accelerate sustainable growth by integrating data, technology and a customer-centric vision.…
Why are soft skills essential for scaling results?
In this episode of AmplificaCast, Roberto Arruda, CRO at Sky.One, shared insights on how companies can scale results in a highly competitive market. He highlighted that the key to success…
The importance of strategic leadership in competitive markets
Strategic leadership requires the leader to go beyond operational management, anticipating future challenges and opportunities. Marcos Oliveira highlights that continuous innovation is a fundamental requirement in markets…