Privacy Policy
Scope of application
This Privacy Policy applies to any and all processing of personal data carried out by Amplifica Digital Marketing Solutions.
The holders of personal data processed by Amplifica Digital, to which this Privacy Policy applies, may be from Customers, Employees, Candidates, Suppliers, Service Providers or any third person with whom the Amplifica Digital relates within the scope of its commercial activity.
The rules and procedures referred to in this Privacy Policy can be further detailed in other internal policies.
For clarification of any questions regarding the application of this Privacy Policy, please contact us via email [email protected] .
Whenever necessary, the Amplifica Digital will change this Privacy Policy in accordance with laws, regulations and good practices. These changes will be notified to Employees, Customers and interested parties via email or notices as is most convenient for the company. Amplifica Digital.
These changes must be notified by Amplifica Digital to its Collaborators, data subjects and other recipients, through the following means of communication:
– Employees: communication via email and posting in the workplace;
– Customers, Suppliers and Service Providers, as subcontractors: communication via email of changes to the Privacy Policy with an impact on the services provided or on the processing operations to which they are concerned, without prejudice to any need to change the contractual documentation or carrying out other communications with the holders of personal data.
Privacy
A Amplifica Digital is committed to the confidentiality and protection of the personal data of its Customers, Employees, Service Providers and Suppliers, under legal terms and in compliance with the General Personal Data Protection Law (LGPD).
Within the scope of its activity, the Amplifica Digital may, by automated or non-automated means, collect, record, organize, structure, conserve, adapt, alter, retrieve, consult, use, disclose by transmission, dissemination or any other form of making available, erasure or destruction of the personal data of its Customers and Collaborators.
A Amplifica Digital will collect and process personal data for specific, explicit and legitimate purposes, and may not be further processed in a way that is incompatible with those purposes.
The data collected will only be necessary and adequate to fulfill the described purposes and will be kept only while necessary and in an up-to-date manner.
Personal data must be kept for a pre-defined or definable period of time, taking into account the purposes of the processing, and must be eliminated or completely anonymized after the end of the conservation period.
A Amplifica Digital will use a system of systematic review and updating of personal data present in its own systems, as well as in those of third parties with whom it has relations as controller, co-responsible or subcontractor.
A Amplifica Digital undertakes to use internal security and protection systems and procedures for the personal data of its Customers, Employees, Service Providers and Suppliers that guarantee their integrity and confidentiality.
A Amplifica Digital undertakes to maintain fair and transparent processing of personal data in its possession.
The processing of personal data is governed by the Data Protection Law No. 13.709 and by the National Data Protection Authority (ANPD).
Personal data
A Amplifica Digital uses personal data provided by its Customers, Employees, Service Providers and Suppliers of other data subjects with whom it interacts within the scope of its professional activity, in order to comply with its contractual obligations.
The data generally collected from our Clients are, among other possible ones, the name of the contact person, corporate address, e-mail, telephone number, CPF and CNPJ number.
The data usually collected from our Employees are, among others possible:
Identification data: name, date of birth, place of birth, parentage, gender, nationality, residential address and telephone number, educational qualifications, RG number, CPF number, taxpayer number and Social Security beneficiary number;
Family status: marital status, name of spouse, children or dependents and other information that may determine the attribution of salary supplements;
About professional activity: time and place of work, internal identification number, date of admission, seniority, professional category, seniority in the category, salary level/grade, nature of the contract;
Elements relating to pay: basic pay, other certain or variable benefits, allowances, holidays, attendance and absenteeism, leaves, other elements relating to the attribution of pay supplements, amount or rate in relation to mandatory or optional discounts;
Other data: possible degree of incapacity of the respective person or member of their household, possible temporary incapacity resulting from an accident at work or occupational illness, place and method of payments to be made by the Amplifica Digital, bank account number and institution identification.
Other data may be collected from our Customers and Employees, if necessary, and will receive treatment in accordance with all legal obligations.
Rights of data subjects
In accordance with legal and regulatory requirements regarding data protection, the Amplifica Digital guarantees that holders of personal data can exercise their rights regarding the way their personal data is processed and preserved.
To exercise their rights, holders must contact the Amplifica Digital, through the contact details provided below for this purpose, and these requests will be forwarded in accordance with legal requirements.
A Amplifica Digital may, before processing the request, carry out a prior verification of the identity of the applicant, whenever it has doubts about the identity of the person who submitted the request.
Requests to exercise rights will be responded to without undue delay and within a maximum period of one month from the date of receipt of the request. In the event of a high complexity of the request or number of requests made, the response period may be extended up to two months. If the response period is extended, the Amplifica Digital will inform the data subject, within a maximum period of one month after the date of receipt of the request, of the reasons for the delay in responding to the request.
A Amplifica Digital seeks to respond to all requests, with all requests being analyzed in order to verify whether their satisfaction complies with applicable legal and regulatory requirements. Whenever there is a legal and/or regulatory framework that prevents the data subject from exercising a right that he or she has invoked, the Amplifica Digital reserves the right not to accept the order. In such situations the Amplifica Digital will communicate to the data subject, within a maximum period of one month from the date of the request, informing the reasons why the request will not be carried out and the possibility of complaining to a control authority and taking legal action.
When the requests presented are manifestly unfounded or excessive, the Amplifica Digital further reserves the right to demand payment of a reasonable fee taking into account the administrative costs of providing the information or communication, or taking the requested measures.
The rights that can be invoked are set out in the following points as defined in the applicable legal and regulatory standards, highlighting their main particularities. A Amplifica Digital provides preferred means of communication to invoke them. Requests to invoke the rights of employees of the Amplifica Digital, within the scope of their professional relationship, must be sent via email to [email protected]. For situations that are not covered in the next sections, the data subject may invoke their right through one of the channels presented in the section of CONTACT.
1. The right of access
At any time, the holder can contact the Amplifica Digital to request confirmation that personal data concerning you are or are not subject to processing by Amplifica Digital, as well as being informed about the personal data in question, about the justifying reasons for the processing of that information, about the recipients to whom the personal data have been or will be disclosed, about the information available about their origin and, if possible, regarding the respective conservation period. If you request it, you may receive a copy of the personal data being processed.
2. The right to correct and update your data
The data subject may, taking into account the purposes of the processing, correct their personal data if they are incorrect or incomplete, as well as update them whenever they are out of date.
3. The right to erase data ("right to be forgotten")
Every data subject has the right to request the deletion of personal data whenever it is verified, for example, that these are no longer necessary for the purpose for which they were collected or processed, or when the data subject withdraws his consent , in cases where this is applicable, provided that there is no other legal basis for such treatment, prevailing legitimate interests that justify the treatment or treatment is necessary for the purpose of asserting or defending a right in a legal proceeding.
A Amplifica Digital will analyze the request and, if considered valid in light of applicable legal and regulatory standards, will confirm whether the data was deleted or the reason why it was not possible to do so.
4. The right to limit the processing of your data
The data subject can request the limitation of the processing of their data, verifying one of the legal conditions:
When the data subject contests the accuracy of the personal data, in which case the processing must be limited to a period that allows the Amplifica Digital verify its accuracy, or when the data subject has objected to the processing, until it is verified that the legitimate reasons of the controller prevail over those of the data subject;
When the processing is illegal and the data subject only requests the limitation of its use;
When the Amplifica Digital or the data controller hired by it,
no longer need personal data for processing purposes, but such data are required by the data subject for the purpose of declaration, exercise or defense of a right in a legal proceeding;
With the exception of conservation, when processing has been limited, personal data will only be subject to processing by the Amplifica Digital, with the consent of the holder, for the purposes of declaring, exercising or defending a right in a judicial proceeding defending the rights of another natural or legal person, or for weighty reasons of public interest.
In case of annulment of the limitation granted to the processing of personal data, the Amplifica Digital will inform the data subject in advance.
5. The right to object to the processing of your data
The holder of personal data has the right to request at any time that the Amplifica Digital cease the processing of your personal data. After receiving your order, Amplifica Digital will carry out the analysis and, if considered valid in light of applicable legal and regulatory standards, the Amplifica Digital the treatment in question will cease. If no decision is made regarding the viability of the request within a maximum period of one month, the Amplifica Digital will suspend the treatment or treatments in question, as far as possible, until the final decision is made.
6. Consent and Revocation of Consent
Whenever the processing of personal data is legally based on consent, the Amplifica Digital You must obtain the holder's prior consent to collect and process their data, specifying the various purposes for which it is intended, through a clear positive act that indicates a free, specific, informed and unequivocal expression of will.
A Amplifica Digital will collect and store consent in a way that allows proof of the collection of consent and its circumstances for as long as the consent remains valid and for the entire subsequent period that is necessary and lawful, in accordance with applicable legal and regulatory standards.
A Amplifica Digital guarantees the data subject the right to withdraw consent at any time, ensuring that the withdrawal of consent will be as easy as its attribution, without compromising the lawfulness of the processing carried out based on previously given consent. A Amplifica Digital will inform the data subject of such facts before obtaining consent.
A Amplifica Digital guarantees that consent will be given or authorized by the holders of parental responsibilities of the holder of personal data in the situations and under the terms in which this is required under applicable legal and regulatory standards.
7. The right to data portability
The holder of personal data has the right to request that the Amplifica Digital transfer or deliver in a structured, commonly used and machine-readable format, the holder's personal data whenever they are in the possession of the Amplifica Digital, under applicable legal terms, and whenever data processing is carried out by automated means and is based on your consent or is necessary for the execution of a contract to which the data subject is a party or for pre-contractual measures at the request of the data subject .
A Amplifica Digital will comply with the request, as far as it is feasible to do so, within a period of one month from the date of the request.
A Amplifica Digital You must refuse portability requests whenever they harm the rights and freedoms of third parties, or if another limitation established in applicable legal or regulatory rules applies.
8. The right to file a complaint
The data subject may, if he considers that his data has not been processed in accordance with the legal provisions, file a complaint with the supervisory authority.
Currently, the authority with control functions for the purposes of data protection in Brazil is the National Data Protection Authority (ANPD), to which you can ask any questions or lodge complaints, if you verify non-compliance with rules relating to the protection of personal data .
ANPD may, to date, be contacted as follows:
Thus, only complaints formally submitted previously to the data controller that have not been answered, or whose answer, in the understanding of the holder, is not in accordance with the LGPD, should be forwarded to ANPD. On that occasion, proof of the contact(s) established must be sent to ANPD.
To send petitions that fall into the situation mentioned above, the Electronic Petition must be used, following the information available at www.gov.br/secretariageral/pt-br/sei-petition-eletronico.
Processing of personal data by Amplifica Digital
In general, the Amplifica Digital processes the personal data of holders in the following contexts, with a view to the following legal purposes and basis:
– Recruitment
Within the scope of Employee recruitment processes, the Amplifica Digital will only request from candidates the data strictly necessary for the purposes of the recruitment process, ensuring the communication of information legally owed to the candidate.
– Execution of the employment contract and fulfillment of obligations as an employer
A Amplifica Digital processes data from its Employees with a view to executing the employment contract or fulfilling its legal obligations as an employer, namely to carry out salary processing and to fulfill obligations related to health, safety and hygiene at work, medicine at work, etc. .
This information will be collected in person or via email, provided by the Employee and stored in the company's computer system and paper files. Amplifica Digital.
The identification and contact data of Employees may be sent to entities subcontracted by Amplifica Digital, always with the guarantee of compliance with applicable legal and regulatory standards.
Any special category data will be treated in strict compliance with the applicable legal and regulatory rules, and should not, in particular, be used for purposes other than those for which they were collected, or be used by a person who should not have access to the technical and organizational measures are implemented in order to guarantee the segregation of access to data.
By legal obligation, the Amplifica Digital must retain the data of its Employees, even after the end of the contractual relationship, until the expiration of legal rights or obligations.
Upon signing the employment contract, all Employees must sign a Confidentiality Agreement, pledging not to disclose any information to which they have access during their duties, in particular the personal data of other holders, and to comply with this policy, of accordance with the terms applicable at any time as a result of any change made thereto.
- Formation
As part of the training provided to its Employees, the Amplifica Digital may collect, in addition to the identity of the trainees, information relating to the training they received.
Within the scope of training actions, the names of Employees may be transmitted to entities providing training services contracted by the Amplifica Digital.
Employees will be informed in advance about the transmission of personal data, the recipients of it and the purposes for which such transmission is intended, as well as the other information that must be transmitted under the legal and regulatory terms in force.
– Medicine at work and hygiene and safety
In accordance with the applicable legal and regulatory standards, the Employees must be guaranteed the guarantees provided for in matters of occupational medicine and Health and Safety at Work. In this context, identification and health data about Employees are collected, and the collection and processing of data must be carried out in accordance with the law.
The collected data are registered in a medical aptitude form, which may be requested by a supervisory authority within the scope of occupational medicine.
This information may be collected and processed by occupational medicine and Occupational Health and Safety service providers, hired by Amplifica Digital, always in strict compliance with applicable standards.
A Amplifica Digital ensures that it knows and fully complies with all requirements regarding the processing of personal data for the purposes of occupational medicine and Occupational Health and Safety.
- Insurance
In the context of the conclusion and execution of some legally obligatory insurance contracts or that the Amplifica Digital, as a policyholder, offers its Employees, special personal data of employees as insured persons and their beneficiaries may be communicated. Such communications must be made directly from Employees to the insurance company with which the insurance contract is concluded.
In the context of the conclusion and execution of insurance contracts that do not require the transmission of special category data to Amplifica Digital may, eventually, intervene in the processing of data, always in accordance with the principle of minimizing processing.
- Use of telephone and computer equipment
A Amplifica Digital may provide its Employees with the use of computer and telephone equipment, whenever justified and necessary for the normal performance of their duties. The use of this equipment, owned by Amplifica Digital, will be limited to professional purposes.
If the equipment provided is or may be subject to monitoring by the operator or supplier company, such treatment must be communicated to the Employee upon delivery of the equipment.
Such monitoring will be preceded by due analysis from a legal and regulatory point of view, as well as prior impact analysis.
– Other communications to Employees
A Amplifica Digital may collect identification and contact data for purposes unrelated to the provision of work or services in question when this is justified by valid legal purposes and grounds.
The collection and processing of identification and contact data to congratulate or support Employees in personal situations, such as the celebration of Employees' birthdays or weddings or support in the event of the death of an Employee's family member, may be carried out on the basis of prior consent valid of such Employee for the purposes of making communications of a personal scope.
– Access Controls
A Amplifica Digital may collect and process identification data or record video surveillance images in its own facilities, for the purpose of controlling access to them or crime prevention, based on the legitimate interests of the company. Amplifica Digital.
In any case, the processing of such data for the purposes indicated must be preceded by legal analysis and prior impact analysis, and all measures must be taken with a view to complying with the legal and regulatory standards in force.
- Customers
In developing its activity, the Amplifica Digital also processes personal data of Customers necessary for contractual execution and/or compliance with legal obligations, with a view to managing the contractual relationship, including, but not limited to, registering as a new Customer, sending communications for the purposes of execution and management of contracts and/or marketing campaigns, when consented to by the Customer, the response to any communications sent by post, telephone, e-mail or other means, and also the management and collection of payments, fees and/or applicable charges.
The use of the data provided by these holders is made, as a general rule, in the context of the contractual relationship and for the execution of the contract or for the fulfillment of a legal obligation to which the Amplifica Digital is subject, unless the holder consents to explicit purposes or in cases where another basis provided for in a legal or regulatory norm is applied.
In some cases, due to legal obligation, the Amplifica Digital must retain the data of these holders after the end of the contractual relationship, in which case the holder will, at the time of collection, be informed of the applicable retention periods or the criteria according to which they may be identified.
When signing the contract, Employees, Suppliers or Service Providers will sign a confidentiality agreement, committing themselves not to disclose any information to which they have access during the contractual relationship with the company. Amplifica Digital, in particular personal data of other holders, and to comply with this Privacy Policy, in accordance with the terms applicable at each time, as a result of any changes made to it.
Digital Prospecting B2B Leads
A Amplifica Digital specializes in digital prospecting and we carry out active prospecting to foster business in the B2B market, that is, from companies to companies. Therefore, a massive part of the data processed on the platform we use for prospecting called ramps, refer to legal entities, which removes the scope of application of the LGPD.
However, when pursuing company data, we promote with legitimate interest the processing of the following personal data: first and last name, name of the company you work for, position you hold and possibly contact details. Note that the platform used by Amplifica Digital does not promote mining of any sensitive data.
It is important to clarify that the Amplifica Digital it only captures public data, those widely accessible by any individual in a free and open way on the world wide web. Furthermore, data processing is carried out for the purpose of pursuing the activity of the Amplifica Digital, then its duration will persist as long as our prospecting platform is active.
Amplifica Digtial uses data from public sources to assist our commercial team, thus promoting the economic development of our company.
Among the forms of treatment carried out by Amplifica Digital, the following are cited as examples: storage, collection, classification, organization, use, processing and sharing.
Site Navigation Site www.amplificadigital.net.br and materials.amplificadigital.net.br/
When you register using a registration form on our website, or in any marketing action on social channels: Facebook, Instagram, Linkedin or Landing Pages of Amplifica Digital, as part of the process, with your permission, we collect the personal information you give us, such as: name, email, title, company name and telephone number.
When you access our website, we also automatically receive your computer's internet protocol, IP address, in order to obtain information to help us learn about your browser and operating system. You can disable this option by clicking on the option Refuse Cookies in the window that will open on our website when you first browse.
Notice of cookies on our website or landing pages
The notice appears to visitors at least once on your website or Landing Pages. When interacting with the banner, it will only be displayed again after one year or after clearing the cookies.
As a result of your registration, we carry out marketing actions promoting our services, content, invitations to online events and email marketing campaigns.
You can request to unsubscribe from the option unsubscribe which is located at the bottom of each email you receive will automatically remove your email from our broadcast list.
Data Captured for Marketing Campaigns
When you provide personal information such as name, email, title, company and phone number in a certain action within our website, landing pages, or social networks such as Facebook, Instagram and Linkedin. After completing your registration, we understand that you agree with the collection of data to be used by our company.
Public Information: We supplement information about you with information from publicly available sources, such as corporate websites, public social media accounts, in order to create a more complete understanding of your interests.
If we ask for your personal information for a secondary reason, such as marketing, we will ask you directly for your consent, or provide you with the opportunity to say no.
And if you want to withdraw your consent, how do you proceed?
If after you provide us with your data, you change your mind, you can withdraw your consent for us to contact you, for the continued collection of data, use or disclosure of your information, at any time, online, by logging into contact us by email or by sending us a correspondence at:
Online: https://amplificadigital.com.br/gestao-de-privacidade/
Email: [email protected]
Correspondence: Amplifica Digital
Av. Das Nações Unidas, 18801, CEP 04795-100 - Santo Amaro, São Paulo, SP
Third parties with whom we share your information
A Amplifica Digital You may need to share your personal data with third parties who act on your behalf or provide services to you. Your personal data will be kept secure at all times and will only be shared with such third parties when strictly necessary. Your personal data may, in particular, be disclosed to the following entities:
Professional advisors (including, but not limited to, legal advisors and financial advisors), insurance companies, banks, auditors, organizations and financial managers;
Providers of certain services, including, but not limited to, IT services and systems administration, hosting and cloud storage services and other software used to meet the needs and management of data within the scope of the activity carried out;
Responsibility
For contractual reasons, the Amplifica Digital holds some of your personal data, namely for the management of the contractual relationship. This means that we are responsible to the holder for the treatment we give them.
A Amplifica Digital will treat all personal data, for which it is responsible, with the utmost confidentiality, complying with and enforcing, within its capabilities and responsibilities, its lawful use.
The workers of Amplifica Digital who do not comply with the terms and conditions of this Privacy Policy, or other internal rules on the protection of personal data that implement them, are subject to the initiation of disciplinary proceedings.
Conservation
Personal data are kept in strict compliance with legal provisions or for the period indispensable to satisfy the purpose that motivated their collection and processing, in the course of the activity carried out by the Amplifica Digital.
A Amplifica Digital complies with all legal obligations, also with regard to the conservation and updating of personal data. Data storage and destruction are carried out securely. The data collected is strictly necessary and protected from loss, misuse, unauthorized access or exposure.
Security measures
A Amplifica Digital guarantees the security of your data and compliance with all legal obligations in the event of a security breach.
To ensure the security of personal data, the Amplifica Digital has implemented a set of technical and technological measures and procedures.
A Amplifica Digital will use a range of data security controls, defined in accordance with business needs and security policies, and will actively monitor these controls to detect failures or violations, including reviewing access authorizations to personal data, whether proprietary or of third parties, by the holders of personal data and the Employees of the Amplifica Digital.
Other data processing
If the processing of your data is necessary for a new purpose, not covered by this document, the Amplifica Digital will send you a notification explaining the reason and conditions of processing.
international data transfer
A Amplifica Digital will not transfer personal data outside Brazil or to an international organization without adequate safeguards being implemented to ensure that personal data is kept secure.
Contact Us
If you would like to contact the Amplifica Digital regarding this Privacy Notice or your personal data:
Amplifica Digital Digital Solutions in Digital Marketing
Remove your e-mail from our Online marketing database: https://amplificadigital.com.br/gestao-de-privacidade/
Personal data:
Email: [email protected]
Telephone: 11 – 3135-5885
Internal Responsible for the Processing of Personal Data
Email: [email protected]
Telephone: 11 – 3135-5885
Review of this policy: 18-08-2021 v2