Drive more traffic to your website and convert mere visitors into actual customers
Every company that has an online presence aims to increase traffic to its website and improve conversion rates, after all, visitors and sales are essential for success. However, achieving these goals can be quite a challenge, especially in a highly competitive scenario.
In this article, we will share with you some extremely effective tips for boosting traffic to your website and increasing sales. You will learn strategies to improve organic positioning, create efficient ads, gain engagement on social media, acquire qualified leads, and optimize landing pages.
By putting these proven tactics into practice, you'll attract more qualified visitors, reduce your bounce rate, and significantly increase conversions. As a result, you will see real growth in your business.
Therefore, if you want to boost the success of your digital presence, don't miss the tips we've put together in this post! They will make all the difference in your results.
12 Proven Tactics to Boost Traffic and Sales
Here are 12 proven tactics to drive traffic and increase sales for your website:
- Optimize the website for search engines (SEO)
- Produce relevant and quality content
- Build backlinks from authority sites
- Invest in paid ads (Google Ads, Facebook Ads)
- Make the most of the potential of social media
- Offer free content (ebook, checklist)
- Invest in email marketing
- Use effective CTAs (calls to action)
- Make the purchasing process easier
- Offer free shipping or discounts
- Have an attractive warranty policy
- Ask for customer reviews and testimonials
Optimize the website for search engines (SEO)
Optimizing your website for search engines, also known as SEO, is essential for attracting organic and qualified traffic. This is because most people looking for products and services start browsing on search engines like Google, mainly.
Therefore, the first step is to research the main keywords that your audience uses to find what they want. With this list in hand, optimize the website to rank well in the search for these keywords.
Some important SEO tips are:
- Produce relevant content, preferably long articles that answer questions from the target audience. Create pages focused on defined keywords.
- Optimize titles, URLs and texts with selected keywords. They must appear organically and without trampling on the user experience.
- Have a fast, responsive and easy-to-navigate website. This impacts your ranking.
- Build backlinks by getting mentions with backlinks on partner sites and influencers in your niche.
Investing in SEO requires constant work, but brings sustainable returns. With well-optimized pages, your website will appear at the top of search results — thus increasing traffic and sales in the long term.
SEO action plan to generate traffic that actually converts visitors into leads > customers:
1) Configure Google Search Console;
2) Configure Bing Webmaster Tools;
3) Configure Google Analytics 4;
4) Check if your website is indexed on Google/search engines;
5) Install the Yoast SEO plugin (only for WordPress users);
6) Configure Google Tag Manager (Google Tag Manager);
7) Set up Google Search Console.
Keyword Research and Strategy:
1) Create a list of primary/seed keywords;
2) Identify more clusters (blocks) of topics for your business;
3) Research keywords that your competitors are searching for or already using;
4) Create a list of long-tail keywords;
5) Create a list of key questions;
6) Examine keyword research;
7) Examine the difficulty of the keywords;
8) Examine search volume for keywords.
Produce content from customer service
For companies operating in the B2B market, producing relevant and well-founded content is even more important. After all, you need to position your company as an authority in the segment before decision makers.
Some tips for creating quality content for the B2B audience are:
- Focus on more technical and in-depth topics, avoiding superficiality. Demonstrate your company’s extensive knowledge of the sector.
- Offer data, statistics and customer success stories to prove your expertise. Numbers and concrete facts generate more credibility.
- Invest in longer and more robust posts, such as ebooks, case studies, whitepapers and webinars. This type of denser digital asset is appreciated by the B2B audience.
- Adopt a more serious and professional tone when approaching complex topics in your segment.
Producing specialized content is aligned with the journey of the business audience, focused on solving pain points and critical business problems. By being a source of strategic information, your company will gain authority and qualified leads.
Build backlinks from authority sites
Building backlinks, also known as return links, from websites with authority and relevance in the segment, is a powerful SEO tactic. This is because backlinks are important signs of credibility in the eyes of search engines.
A good link building strategy involves three steps:
Map partner sites that already link to your main competitors — they have the potential to link to you too. Look for influential industry blogs, portals and websites that could be promoting your content.
Produce valuable digital assets for these ‘publishers' links, such as exclusive data and statistics, quality infographics, sponsored posts, in-depth case studies, etc. The more useful assets (content resources) you generate, the more opportunities you will have.
Establish relationships with these opinion leaders, whether by commenting on their blog or answering questions on social media. Offer free contribution or partnerships before requesting the backlink. The more authority you build personally, the better results you will reap later when asking for a mention with a link to your website.
Remember that links need to make sense — coming from relevant sites and with text in context. Build true relationships over time. The fruits of traffic and credibility will come as a consequence.
Invest in paid ads (Google Ads, Facebook Ads)
Although gaining organic visitors is essential, paid ads can boost traffic volume and sales in the short term. Platforms like Google Ads and Facebook Ads allow you to display your website and products in searches and social media feeds.
To get started, start by segmenting the target audience into personas and map these people's interests and online behaviors. Then, create targeted ads with a relevant message and offer.
In Google Ads, optimize your ads to appear when users search for keywords related to your business. On Facebook, focus on the interests and demographics of your audience.
Monitor ad relevance with click-through rates, conversions, and return on investment. Remove ads that haven't performed well. Constantly test new creative approaches and offerings.
To compete with big players, paid ads are absolutely necessary. They reduce the time it takes to earn money from your business and serve as a complement to your organic traffic strategy. However, never neglect the post-click experience to convert these visitors into leads and then sales.
Make the most of the potential of social media
A sustainable presence on social media is also crucial for companies that sell to other companies (B2B). After all, executives and decision makers are present in these networks.
Maintain active B2B profiles on LinkedIn, X (formerly Twitter), Facebook, Instagram and other relevant networks, if any. Invest in specialized content, sharing data, research, ebooks, infographics and other assets that demonstrate expertise.
Interact with the public, answering questions and generating engagement. Closed groups on LinkedIn and Facebook are great for strengthening relationships with leads and becoming an authority.
In addition to generating traffic with your posts, social media is used to monitor mentions of your brand and keep up with industry trends. Insights are valuable for producing content aligned with B2B pain points and demands.
Finally, explore paid ads on networks to boost relevant content. Segment by position, area of activity and interests to boost reach.
In short, being present on social media consistently is also mandatory for business-to-business sales today. Use these networks to attract leads and demonstrate expertise!
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Invest in email marketing
One of the most effective ways to boost sales is to invest in email marketing. After all, people who chose to share their data and sign up for your list are highly qualified leads interested in your solution. Therefore, email marketing allows you to nurture this relationship over time.
Start by segmenting your subscriber list based on behavioral history, stage in the customer journey, and other factors. Then, produce automated email sequences to guide each persona toward conversion. You can have a post-registration sequence with educational content or a post-purchase sequence focused on onboarding.
In addition to automated flows, also invest in sending segmented general messages whenever there is big news to communicate in a broad, generalized way. An important tip is to balance promotional ads with valuable content to avoid saturation.
Don’t forget to make your emails responsive for a great mobile experience and include clear, direct CTAs for easy clicks. Clear links to landing pages are strategic and give voice to your call to action.
Unlike the sporadic reach of social media, email marketing builds consistent relationships with your hottest contacts. So focus on providing value, nutrition and a delightful, personalized inbox experience. Positive results will appear over time.
Use effective CTAs (calls to action)
Calls to action, or CTAs as they are known, have a powerful psychological impact to induce visitors to take a desired action, such as clicking a specific link or button. Therefore, knowing how to strategically use CTAs increases your business’s conversions.
Before creating your call to action, determine what action you want the visitor to take, whether that's clicking the purchase button, filling out a contact form, or downloading some free content. Then, use imperative verbs such as buy now, register or download now to generate a sense of urgency.
The best calls to action use short, clear sentences, highlighting the main benefit for the visitor. Examples are: receive exclusive discounts or access all content for free. The more specific and targeted the message, the higher the click-through rate.
A good CTA is also positioned clearly on the screen, if possible above the blur line to draw immediate attention. Colors can also highlight the button or link, such as using red or orange, warm colors contrasting with the clean layout of the site.
In short, calls to action play with users' cognitive biases, awakening the desire for the offer or content. Test alternative versions of copy, layout and colors to maximize clicks and conversions from your CTAs.
Make the purchasing process easier
The purchasing process for corporate customers goes through several stages, involving multiple stakeholders. Therefore, it is essential to facilitate this flow, eliminating unnecessary friction. In 2024, new technological resources will transform this journey.
First, invest in a well-segmented sales funnel, with lead magnets to capture visitors in exchange for useful downloads. Then nurture those leads with automated content via email, messenger bots, and other channels.
When the lead is ready for a call with the sales team, use tools like Calendly to schedule quickly and easily. In the negotiation process, online proposal platforms such as Pandadoc speed up the generation and signing of documents.
Another key point is to facilitate free trials or proofs of concept for your B2B software. Tools like Appcues guide users through in-app testing for good results.
As for payments, innovative options such as purchasing via PIX or interest-free installments are well received by corporate customers in 2024. In addition, self-service processes for requesting electronic invoices also represent convenience.
Finally, in post-sales onboarding, current resources such as chatbots and virtual assistants resolve queries quickly, engaging newly arrived users.
In short, accelerate and simplify the entire digital journey cycle of B2B customers. Technology as an ally in this process is what defines the market leading brands in 2024.
Offer free shipping or discounts
To close big deals with other companies, offering benefits such as free shipping, discounts or free trial periods can make all the difference. After all, corporate buyers focus a lot on budget and ROI.
Start by including free shipping for purchases over a certain value or to remote regions with expensive logistics. If it is not possible to cover all shipping costs, share the costs with partial discounts.
Another alternative is promotional coupons or cashback as an incentive for purchases of large volumes of products and inputs by B2B customers. These bonuses can even finance a new business between you later.
Finally, the possibility of testing your software or service for a period of time without paying anything is highly appreciated by managers. Make your solutions available for 7, 15 or 30 days without commitment before final contracting. Highlight the main benefits in the first steps to retain these leads with free trials, free tasting.
Therefore, take advantage of these resources to gain the trust of B2B decision makers and close new deals even in times of economic crisis and reduced company budgets.
Have an attractive warranty policy
Offering a solid warranty and returns policy inspires confidence and helps you win new customers, whether in the B2B or B2C market. After all, when purchasing, consumers seek security, especially with intangible products and services.
For the B2C market, opt for a clear 30-day product return guarantee, with a guaranteed refund. Clarify the conditions, exceptions and how to contact support if customers encounter problems.
For client companies, offer longer agreements, 90 days, for example. Highlight that your company assumes full responsibility for the operation and promised results of the software/equipment during this period.
In all cases, invest in a customer success specialized in guiding customers, answering any and all questions. This way, they not only feel safe but also have the support they need to be successful with your product from the start.
In short, solid warranty and return policies generate enormous credibility and satisfaction. They significantly improve conversion rates and retain consumers over the months, bringing more referrals and recurring purchases.
Ask for customer reviews and testimonials
Recommendations, reviews and testimonials from other customers are essential to gaining the trust of new partner companies. In 2024, this B2B influencer marketing trend will only grow.
First, solicit honest feedback from current customers about your products and service via NPS or other surveys. The goal is to constantly improve your solution.
Then, ask satisfied customers to record quick 30-second videos describing their experiences. Share this social proof on your website and networks.
For more leverage, identify dignitaries and market experts who use your services to become spokespeople. Offer free samples and/or exchanges in exchange for content on these authorities' networks.
In 2024, authentic reviews and influencers ‘lawyers’ will make all the difference for B2B companies. Therefore, focus on building real relationships and delighting your users from the first contact. The fruits of this will come naturally later.
CONCLUSION
In the digitalized world we live in, digital marketing is an essential tool for any company that wants to achieve its goals of closing deals. Through well-planned strategies executed by trained and highly qualified professionals, it is possible to increase your brand's visibility, generate leads, convert sales and improve relationships with your customers.
A Amplifica Digital is a digital marketing agency specialized in helping companies like yours to enhance their results in the digital sphere. With an experienced and qualified team, we offer a wide range of services, including:
- SEO: Optimization for search engines, so that your website appears in the top positions of search results.
- Content Marketing: Creation of text and images to distribute relevant and valuable content to your target audience, in order to attract more visitors and convert leads.
- Social Media Marketing: Presence management on social media, to interact with the target audience and promote the brand.
- Email marketing: Sending personalized and segmented email marketing campaigns to maintain contact with leads and customers and generate sales.
- Data analysis: Data monitoring and analysis to optimize marketing strategies.
- Paid Traffic Management: Management of paid digital marketing campaigns, such as ads on Google Ads, Facebook Ads, Instagram Ads and other platforms. With our expertise, we generate results for your business, increasing traffic to your website, generating leads, converting sales or improving brand awareness (brand awareness).
Our paid traffic management includes carrying out the following tasks, but every detail is pre-agreed with the client:- Planning: we define the campaign objectives, target audience, budget and strategies to be used;
- Ad creation: We create creative and relevant ads for your target audience;
- Campaign configuration: We configure your campaigns on ad platforms, defining targeting, budget and bidding settings;
- Monitoring and analysis of results: We monitor campaign performance and analyze results to identify opportunities for improvement.
A Amplifica Digital
It is the right agency for companies tech, warehouse and supply chain, B2B commerce, pharmaceutical and other companies that want to hire people who really specialize in growth and digital marketing, in all its particularities.
Over the years, we have specialized in serving companies and even individuals.
Today, we are an agency with a proven track record of significant results for our clients, helping companies increase their brand visibility, generate leads, convert sales and improve relationships with their customers.
Present on the market since 2017, we have solid experience offering personalized services for companies of all sizes and segments as we understand that each company is unique and needs specific solutions to meet its needs.
Therefore, if in 2024 you are looking for a digital marketing agency that can help you boost your business results and revenue generation, get in touch with Amplifica Digital!
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