We speak in the text how to maintain productivity in the home office about COVID-19 and ways of prevention. But we know that it is not easy to manage a company in this scenario. Every minute, the danger of coronavirus is bigger, and that threatens several sectors of the economy.
We don't know what will happen in the next few days, however, we know that your company cannot stop.
This situation is new for many of our generation. Thus, we must be guided by the examples of the most experienced entrepreneurs to strengthen us.
You must be thinking about how to face this challenge and reinvent yourself.
Thinking that this national scenario is the result of a global context, it is not easy to point out miraculous strategies or responses as the only truths. However, there are measures that adopted can save the population and your company.
Home office:
Social isolation, voluntary or involuntary, cancellation of cultural and sporting events and homework seem to be, until now, the best ways to combat the spread of the disease. Therefore, actions are already realities around the world and we Brazilians will have to adapt to them.
Box control:
Surely the question has already crossed your mind whether to invest to keep things running or to save money, the SEBRAE says that, a good understanding of the numbers and cycles of your business will help in this. Choosing to invest in products or services that have a longer sales cycle can compromise the necessary cash reserves. Sometimes, there is not a great option here, but try to balance your immediate needs without completely undermining your long-term plans. You will need to assess the risk of spending and not spending and how it affects business.
Invest in digital
Sensible people, including their customers, are in isolation in their homes. For sure, they access their social networks much more than in the days before the pandemic. Make your company or brand is present and gaining more customers during that period.
Maintain strategic communication with your team:
Strategic communication must be a key element involved in all sectors and not only in the communication business. Guide your employees objectively about the reality of the company. Also show that the company is concerned with the physical, mental and emotional health of its employees. For this, the human resources area must be prepared to offer quality service and deliver rational information to guide the behavior of employees.
Good luck to everyone and see you soon!
