Science fiction created the idea that by 2020 we would already have flying cars and robots that behave like humans.
Unfortunately, we haven't reached that level of technology. However, we already have an artificial intelligence capable of assisting the human being in several aspects. We can cite as a surprising example of the use of artificial technology, the case of the algorithm of Blue Dot . That algorithm emailed healthcare organizations and airlines on December 31, 2019, warning them to avoid the Wuhan region of China, which was later confirmed to be the epicenter of the Coronavirus epidemic. The algorithm alerted more than a week before the official statement from the World Health Organization.
What is Artificial Intelligence?
Artificial intelligence, basically, is the ability of machines to learn and imitate the behavior that is natural to human beings. The term “artificial intelligence” was created in 1956, but it has only become popular in recent years thanks to the growing volume of data and advances in technology.
Such tech differs from hardware-guided robotic automation. While robotic automation performs tasks imposed manually, AI performs frequent and computerized tasks in an agile and reliable way. Another important detail is the precision of this type of tool that performs readings through neural networks in a way that would have been impossible to do years ago.
Using artificial intelligence it is possible to obtain a maximum number of data that can become intellectual property if extracted and analyzed correctly. This is extremely important as we live in an Age where data is more important than ever.
Artificial intelligence was not created with the intention of replacing us or something like that, but to expand our potentials and assist us in what our capacity depletes.
For sure, AI will revolutionize everyone sectors!
However, it is necessary to understand that it has limits, and each system is created to perform predefined tasks.
How to use artificial intelligence in digital marketing?
Artificial intelligence can expand its marketing work on the following points:
Recommendation of products and services:
You can use AI to learn consumer preferences and habits and thus recommend products and services that fit that standard.
Target Audience Segmentation:
The algorithms are able to identify which variables really matter and thus determine who are their people. AI checks whether purchases and surveys are sporadic or not, and from that analysis determines which audience the consumer belongs to.
Service automation:
Os bots services are the most present form of artificial intelligence. Chatbots are able to give quicker answers, leaving only more specific questions to the human being. There is a promise that it will soon be possible to go through all the stages of the funnel without the need for human work.
Voice recognition:
Algorithms are capable of learning words, phrases, and accents. O voice recognition has been used by service channels, search engines, customer support, among others.
Image recognition:
E-commerce sites use artificial intelligence to indicate products in different categories, but which visually appeal to the same audience.
Product pricing:
if any product starts to have its sales stagnant, the system naturally lowers the price. Likewise, if for some reason sales increase, consequently the price will also increase. Many companies that work with products that have a large supply fluctuation, already use AI for pricing, we can mention the websites for selling travel tickets or booking hotels, among others.
Promotions and offers:
Based on supply and demand, artificial intelligence can establish suitable offers and promotions for its target audience.
Digital Campaigns:
Algorithms can learn the frequency and time of most access, in addition to showing which items are most in demand to establish the perfect time to display a digital marketing campaign, send a email marketing or a promotion.
Using AI will create a competitive advantage between your company and the competition, because in this scenario you win that you have the best set and data analysis.
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