With the popularization of smartphones, there was a democratization not only of the internet, but also of the production and circulation of videos. This greater circulation is largely due to costs, as it has become cheaper to make and consume videos.
Why use videos in your company's marketing?
Many people do not have the time or patience to read a text, but would watch a video. As we pointed out earlier, the greater circulation of videos is due to the popularization of smartphones, we agree that it is much easier to watch a video than to read a large text on the small screens.
Besides, as they use two senses (sight and hearing), the videos convey the message in a more understandable way. In this way, it will be easier to generate trust and purchase the marketed product.
We have some numbers for you:
- In Brazil around 58 million online videos are watched monthly;
- Internet users spend an average of 6 hours a day watching videos online;
- 80% of Internet users prefer watching video over reading text content;
- When a person watches a video from a company, they are 74% more likely to understand the message;
- Videos have 41% more clicks on searches than text content;
- More than 4 billion views on Youtube per day;
- An ad in video form can have thousands of views and go viral within hours;
The consumer is more identified with a company when they watch a quality video produced by it. Therefore, video has greater conversion power than other types of publication, but care must be taken that the material produced is useful.
What to take into account when using videos:
- Target Audience;
- Disclosure channel (Linkedin, Instagram IGTV, Facebook and Youtube are great for this purpose);
- Research on how to make the customer understand the product;
- The image you want to pass;
- Focus on a line of reasoning;
- Avoid excess information (this can make it difficult for the main idea to be captured);
- Structure your content and message to be conveyed in textual format before recording. The end result will be much better.
The use of videos makes it easier to monitor how your brand is being received, since through the public's reaction you already have feedback.
The video helps a lot in your strategies of SEO. When publishing your video on social networks, also include its transcription, that is, the text applied in the description.
Video production together with SEO are strategies capable of placing your website pages in the top positions in search engines. That way, think to use it in the best possible way.
Bet on storytelling, people like to hear stories, and it’s a nice format that will bring your audience closer together.
The marketing team must segment the target audience and direct the content of the video, to customers who want to know the brand better and who will share the video, thus making a free advertisement for your company.
Today, the creation of video content is one of the materials preferred by consumers.
The fact that How about Investing in video production in your marketing strategies?
