What is the LGPD, Brazil’s General Data Protection Act?
General Personal Data Protection Act (LGPD) is Brazilian legislation that aims to create rules for companies and organizations, public or private, on the collection, use, storage and sharing of personal data, imposing fines and sanctions in case of non-compliance. Furthermore, its main objective is to give people greater control over their own information.
A LGPD It has a so-called extraterritorial application. Therefore, it is applied regardless of the location of the headquarters or the location where data is processed by companies.
O GDPR (General Data Protection Regulation), the data protection law that regulates the issue for the European Union, was one of the main influences on the creation of the LGPD. O GDPR It is the most significant data protection legislation created recently. Therefore, it began to serve as a model for many other countries to adopt similar provisions or reinforce pre-existing policies.
Impact on Compliance:
A LGPD requires companies to seek to analyze their personal data collection, storage and processing practices. Additionally, it includes appointing a Data Protection Officer (DPO), carrying out privacy impact assessments and creating clear privacy policies. Therefore, failure to comply with the orders of this law may result in substantial fines, which may vary from 2% of the company's annual revenue to a limit of 50 million reais.
Companies currently face several challenges in adapting to the LGPD. One of the main challenges is the awareness and training of employees. Changing organizational culture to prioritize privacy can be very complex and difficult. Furthermore, the identification and classification of personal data, as well as the adaptation of systems and processes to comply with regulations, These are tasks that consume time and resources.
Benefits of implementing the LGPD
Despite the numerous challenges, the LGPD offers significant benefits to companies. Firstly, it increases customer trust by demonstrating a commitment to the privacy and security of their data. Furthermore, it can lead to stronger relationships and a differentiator in relation to companies that do not yet use it. Therefore, companies that effectively protect data are less prone to data breaches and financial losses.
Developing a Privacy Culture with the LGDP
A LGPD It's not just a question of legal compliance; It is an opportunity for companies to develop a culture of data privacy. This means that privacy must be taken into all aspects of business, from product development to customer service. Companies that adopt this approach can enjoy several benefits of greater customer trust and a more ethical work environment.
The LGPD – Personal Data Protection Law, represents a watershed in the protection of data privacy in Brazil. The impact on companies is undeniable, requiring significant adaptations to their data processing practices. However, GDPR compliance should not just be seen as a legal obligation, but as an opportunity to strengthen customer trust and build a culture of privacy. As the world continues to evolve digitally, data privacy protection is a trend that is here to stay, and companies that embrace it can reap long-term rewards.
What changes in Content Marketing with the LGPD?
Content Marketing can gain even more strength and will have an even greater level of importance looking at excellent expectations in light of the LGPD. The arguments in favor of this practice have not changed, they are only reinforced with the LGPD. By publishing original and relevant content, brands can build a more natural and active relationship with their potential customers. In this way, taking into account the objective of promoting engagement between a relationship of interest to both parties.
A first example would be that moment when you access a website and come across a lot of very good content on the website and want to know even more about the company. This way, you look for the form to subscribe and receive more content via email and stay up to date with all the content.
Otherwise, it would be if you wanted to access a website, but those contents don't awaken a desire in you and the company requests your data and you are afraid to go through.
Given these two examples, we can understand that the first company learned to talk about what its audience wants to hear, while the second company talks about what it wants to talk about, regardless of talking about something that speaks to your audience.
Creating relevant content for your target audience is the key to captivating them and encouraging them to subscribe and leave their details for the newsletter. The company that understands this path can go much further through content that helps its readers and motivates them to want more.
This is our suggestion for all companies that want to grow in lead generation while respecting the LGPD.
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