For your business to be successful, you need to manage your strategies in order to create a positive balance of sales, satisfaction of your target audience and acquisition of new customers.
Acquiring new customers is one of the most effective ways to bring revenue to your company and, therefore, should be one of the main focuses of your marketing strategy.
First, in order for your company to be successful in this customer acquisition process, you need to find the best channels to prospect them. Second, it is important that you create a good relationship with your prospects and leads. To do this, create a coherent sales strategy to encourage purchase conversion.
Do you know what are the best channels for acquiring customers?
If you continue reading this article it's because you know that prospecting new customers is a big challenge. Especially if your company is small or just starting out. I say that finding the best method to speak to your audience is one of the first steps so that they can get to know your brand and, in the future, buy your product. A Amplifica digital Here are some tips for you:
Offer the best content
Rich materials are very important for acquiring new customers. For example, by maintaining a blog you work on your authority and start to be recognized as an expert, creating an audience that is faithful to your message.
Provide your audience with free e-books and workshops on the condition that they register on your site, becoming a lead.
Relate to your leads
It doesn't do much good to capture a lead if you don't create a relationship with him. Your relationship can be through communication via email marketing, providing exclusive materials and content for free, or any other way you can find to demonstrate to the lead that you can offer more than one product to him, but a complete solution.
Create direct marketing
Speaking directly to your audience is one of the most effective ways to acquire new customers. Direct marketing eliminates intermediaries and can establish a closer and exclusive relationship with leads and prospects, that is, it creates fertile ground for converting sales.
Discover the acquisition models:
In the Sales-Led Growth (SLG) model, the main driver of customer acquisition is concentrated in the seller. The result of the SLG model is the one known as SQL (Sales Qualified Lead), that is, the Lead that was qualified by the sales team.
The evolution of this model is known as Marketing-Led Growth (MLG). In it, all marketing efforts drive the acquisition and qualification of new Leads. The result of this process is what we call MQL (Marketing Qualified Lead). Compared to SQL, MQL is a Lead that has a much lower acquisition cost. In addition, the MLG model itself is much more scalable. Here in this model, Lead is the main asset.
Finally, we can point to the Product-Led Growth model. In our blog we have an article that details this model further: “Product-Led Growth: what you need to know ” . However, there is nothing to prevent us from saying that in this model all efforts are focused on allowing Lead to have the first contact with the product as soon as possible. A product-qualified lead (PQL) is radically different from MQLs and SQLs. He uses the behavior in the product to find out exactly when a lead is ready to buy.
I hope this article has helped you!
If you still have any questions, contact our team!
