Born in Egypt, but with her heart divided between Italy and Brazil, Silvana Tinelli does a little of everything. In addition, she has a virtual art gallery, website and YouTube channel. On these channels, she discusses her passion for art, travel, events with her friends, photography, gastronomy and her ceramic creations.
Challenge
The first challenge of the Silvana Tinelli Project was to launch a modern website to receive the contents that are published daily.
After the launch of the website, the second challenge was to bring an audience to the website and also to Silvana Tinelli's YouTube channel.
However, as it was content related to gastronomy, art and culture, the main challenge was also to impact specific audiences that could engage with the content of each section of the site.
Solution
- Create a responsive and fast website to receive the public that already followed Silvana and also to receive the new audience.
- Social Networks Facebook and Instagram - Create digital strategies to drive traffic to the website on different channels.
- Youtube - Increase visibility of videos through campaigns for specific target audiences.
- Segment audiences to find people who engage with videos that are published daily.
Results and impacts
- Currently the Silvana Tinelli website has 40 thousand monthly accesses.
- The reach of Silvana Tinelli's social networks already reaches 105 thousand people with high engagement rates.
- The youtube channel has more than 64 thousand hours of views and more than 1,4 million views.
- Bringing the Silvana Tinelli brand to different audiences is always a challenge. In this way, digital strategies continue to advance and always seek to bring important issues to the attention of the hearing.
