In episode 43 of our AmplificaCast, we had the pleasure of receiving Clara Franco, an inspiring leader in the field of B2B marketing and education. During the interview, Clara shared valuable insights about female leadership, entrepreneurship and the complexities of strategic marketing for B2B companies.
Clara began her academic and professional journey in Belo Horizonte, but it was in São Paulo that she consolidated her career as a marketing director and consultant. With more than two decades of experience, Clara emphasizes the importance of objectivity and agility in the corporate world, qualities that have become even more pertinent in a post-pandemic environment.
The interview explored various aspects of lead of Clara, highlighting her involvement in a group of more than 1000 women advisors. This group, founded by Andreia Manzano, provides a platform for women leaders to exchange experiences and strengthen their effective presentation skills.
During the conversation, Clara also offered practical tips on how to present yourself efficiently in 30 seconds, a crucial skill in networking and professional meetings. She shared that the secret is to focus on key points and keep clear and concise message, which echoes his philosophy that “being simple is a challenge”.
Another topic discussed was the importance of customer experience. Clara illustrated how quickly responding to customer needs can not only solve problems efficiently, but also increase brand trust. This client-oriented approach is central to his consultancy, Business Concierge, which specializes in strategic marketing for companies B2B.
The episode also touched on career issues and transitions, where Clara reflected on her move from Goiânia to São Paulo and how she adapted to new challenges, shaping her career. career in marketing e education. She highlighted the importance of always being learning and evolving, either through new courses or by accepting new challenges.
Clara Franco is an example of female leadership who not only aspires to excellence in her own career, but also is dedicated to inspiring and educating the next generation of leaders. His leadership and marketing lessons, rooted in experience and adaptability, are essential for any professional who wants to thrive in a competitive market and Constant change.
O episode 43 do AmplificaCast not only highlighted Clara Franco's passionate career, but also offered a series of practical strategies for those looking to improve their lead and marketing skills. This interview serves as a valuable resource for current and aspiring leaders who want to navigate successfully in the world of B2B marketing and corporate leadership.
