Creating more content does not necessarily mean bringing more traffic to your pages. Yeah, O SEO, and to be more specific, the Google and some social networks prioritize content that follows some quality requirements and generally dismiss those that have no relevance.
To maintain good traffic on your pages, periodically do an audit. Analyze what your brand already produced and how that content behave yourself. With this practice you will be able to notice which paths should be followed or which strategies should be changed.
After an audit, you will have an idea of what needs to be produced, that is, what your brand left to be desired in the social networks and web pages.
There are models of audits that you can follow:
Quantitative Audit:
- Map everything you've ever produced.
- Where your content is being directed?
- How are the contents organized?
- Another necessary information is who produced them.
- Finally, see if they have generated good results.
Qualitative Audit:
- Is the content created useful?
- Is its format attractive?
- Is the tone of voice used the correct one?
Specialized Auditing:
- Does your content follow the requirements charged by SEO?
- What was produced has good readability?
- Is it easy to be located?
- Generates an audience for your page.
- Is what you produce connected to each other?
After that audit, remove that content that does not generate any results.
Share the result of the audit with your team marketing , especially with those who produce content.
However, in order to be effective and bring results, the audit needs to be followed by an action plan to improve creation and dissemination of content.
With the content audit properly done, the definition of the short, medium and long term marketing plan is done more accurately and will bring better results.
Systematization and frequency of data collection is essential, but not enough. In order to have an effect, the audit must be organized in reports, only then will you see if changes are happening or not.
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