Currently, thanks to the democratization of the internet and the popularization of smartphones, a greater number of people have included access to the web in their routine, which proves that the internet proves to be an increasingly fertile field for your company to invest in marketing.
By having more information available and less free time, consumers filter the materials that reach them. Therefore, companies have been betting on content marketing.
Marketing involves creating, selecting, distributing and expanding relevant content for your target audience.
To work with content marketing, the professional must be or become a storyteller, because he will need to narrate something that is useful and that will hold the consumer's attention.
What makes content marketing more attractive is the fact that it is accessed through consumer demand and not companies, it is customers who choose to consume what, when and where they want. If people don't find your product attractive, they won't waste time reading or watching it.
A change in mentality is needed for the use of digital marketing, the brand sometimes you need to create material that will not directly increase sales, but it will be useful in creating deeper connections between the brand and the consumer.
Today, content marketing has gained popularity and has been heralded as the future of advertising in the digital economy.
We’ll show you eight steps for your company to use content marketing assertively:
Set goals:
First, define your goals and what are the goals expected from this process. Goals can generally be classified into two categories:
- Generation of Leads , sales effectiveness, Cross-selling (takes a product that complements your initial purchase), Up selling (the customer takes a product more expensive than he intended to buy) and sales by referral from other customers.
- Related to the brand:
- Brand awareness
- Brand association
- Loyalty and brand defense .
If your goal is related to selling, you need to align your content with the sales channels, but if your goal is linked to the issue of metrics, you need to ensure that the content is consistent with the personality of the brand.
Map your audience:
Which audience do you want to impact with your content?
Define a specific subset of your target audience, this will help you create something relevant and profound, put yourself in your shoes table and think about your anxieties and fears.
Plan your content:
Do not make your content loose, there must be a connection between all the material that you will produce. For, the combination of relevant themes together with suitable formats, ensures a successful content marketing campaign. So think about what material will be really useful for your audience.
Creation:
Creating content requires investment of time and budget. If the content is not of high quality it will just be a waste of time to produce it. The content often does not lead to purchase, but it will create an affinity between the brand and the consumer. Make your content original, something different from what the consumer would find in other searches over the network.
Distribution:
If they don't reach the ideal audience, good content is thrown away. With so much information available on the networks, it is normal for some content to disappear. So, be careful to post on the right channel, the social networks have immense power, find out which one best relates to your business.
Enlargement :
The secret to strong distribution in the media is a good strategy for expanding content. When your content reaches the influencers- key this content is more likely to go viral. Then identify who are the influencers his sector.
Assessment :
Assess whether engagement and sales increased after sharing your content. Note whether the metrics for 5 As have been achieved in a positive way.
Improvement:
After doing the analysis on the results coming from content marketing, identify the changes to be made. Remember, periodic improvements are critical.
For more texts, visit our blog!
See you later!
