What every brand wants is to be present in the consumer's mind. In marketing we have a term for it: Brand Awareness.
Do you know how your brand awareness is?
Don't know what brand awareness is? In this post you will find out what that means.
Brand Awareness can be translated as brand awareness, that is, how people recognize or perceive a brand.
If I ask you about a brand of sneakers, steel wool or chocolate, what's on your mind?
Or if I show you these images, what do you remember?
This is brand Awareness, when the brand awareness makes the product practically a synonym for the brand, that is, you cannot disassociate the brand from the product anymore. Sometimes people end up calling the product by the brand name, even when the product is from the competing brand. In short, brand awareness is a metric used to understand brand awareness.
Brand awareness greatly strengthens the brand authority in the consumer's mind. The probability that when the user is going to buy a product from that segment he will buy the one that is fixed in his mind is much greater.
Praising your authority and relevance with consumers is one of the main objectives of a marketing strategy. For this reason, Brand Awareness is important.
Among the tips to strengthen your brand awareness are:
Know your persona:
Know your ideal client, or person, you will be able to offer a unique experience. This will make them remember your brand when they need the product or service you offer.
Have a unique identity:
Make your colors and your logo stand out and be easily recognized.
Bet on content marketing:
It is a great way to stand out from the competition and be remembered whenever a consumer need arises.
Sponsor events, personalities:
When you associate your brand with an event or personality, it ends up being present in different situations, making it easier to remember later.
Offer your brand gifts:
It doesn't have to be something big, it can be a keychain, mug, something simple that allows the customer to carry their brand on a daily basis.
Maintain a good relationship with the consumer:
You don't want your brand memory to be bad, do everything to make your customer's experience great before, during and after the purchase.
Anyway, after following these tips, be patient to reap the results, no brand consolidates overnight. With a job well done you and your team will strengthen your brand awareness.
Read on our blog os 7 reasons to define your company's brand well.
See you later!
