With the discovery of science, the human being created methods to solve his problems. When it comes to communication, we can mention technologies such as computers, internet, smartphones.
Among so many technologies created, there are tools answering machines known as chatbots.
What are chatbots?
Chatbots are a type of software that allows customers to chat with companies and receive automatic responses. They are more agile than an e-mail and become more intimate than a publication in social network.
It may seem like a recent innovation, but the term “Chatterbot” is dated 1994. Currently, there are several ways to use this tool, the most common being in customer service. However, there are many possibilities for using the chatbot, mainly in the marketing of your company, because this tool allows:
- Qualify and generate Leads.
- Collect market data.
- Adapt to customers.
The question of adapting to the customer is solved in a very effective way, because the answers given by the robot make it appear that there is a person on the other side of the screen talking to the users. In some cases, these robots even receive a name and a photo in the service chat.
Another interesting point of chatbots is that depending on the tech used, they can be easily opened on mobile devices such as smartphones.
Chatbots offer faster and more accurate answers to possible questions or simple problems. This saves human labor that will only solve more complex issues.
This tool can also be used for sales automation, as it creates a more natural environment than the visual e-commerce interface.
To be successful in today's competitive market, companies need to be connected with its customers, conquering it and delivering a service and attendance that solidifies the loyalty yours brand.
Therefore, using chatbot is one of the tools you can use to stay competitive. With planning, combining innovation and simplicity, your company will take the lead by incorporating a virtual assistant in the service strategy.
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