In the midst of so many blogs publishing on different subjects every day, the way out to leverage the accesses to your page is innovation. There are several content formats that you can use on your blog. This post will help you choose the format that best suits your company's particularities.
Above all, innovating is extremely necessary to remain competitive (for more information on how to remain competitive in the digital age, click here) it is possible to bring news without spending a lot of time, addressing the same topic in various formats, which can further improve your digital marketing strategy.
If you are aware that your free time is getting shorter and you prefer content that saves your reader's time, it is a good idea to bet on:
- PODCASTS (Allows you to perform other activities while listening)
- LISTS (Facilitates quick reading and visual scanning of the reader)
- CHECKLISTS (That perfectionist reader will love it)
- INFOGRAPHICS (Simplifies long ideas, numbers in a nutshell)
Work in partnership with other professionals using:
- GUEST POST (Use articles written by other professionals for your blog)
- INTERVIEWS (Interviewing relevant people in your sector)
- EXPERTS TIPS (Bring tips from other professionals)
Thus, you will enable an exchange of experience and audience, you will attract people engaged with your company.
In addition to being innovative, make your blog equally useful to the reader, through other formats on the table:
- EDUCATIONAL POSTS
- DOUBT-BASED POSTS
- TUTORIAL OR STEP BY STEP
- GUIDES
- CURATOR
- RESEARCHES
- CASE STUDIES
- TRANSLATIONS
- GLOSSARY
- COMPARATIVES
- PROBLEM X SOLUTION
- EXPERIENCE AND LEARNING
- REVIEWS
- OPINION
- RELEASE OF MATERIALS
- NEWS
- TEMPLATES
Since some people are more stimulated by vision, keep images that connect with your text and improve the visual aspect of your blog.
Therefore, be careful to check that your sources of consultation are reliable, bring citations and bibliographic references to give credibility to your work.
In this way, the differential created on your blog from these improvements will attract the reader, that is, it will make your site well ranked for search engines and also have more engagement on social networks.
For more detailed tips on these content formats, read our eBook (only in Dutch at the moment) 31 types of content to produce on your blog.
Anyway, to find out more, see more texts in our blog
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