It became a challenge to remain competitive in the face of growing competition driven by social networks. Instagram stories drive purchases by showing which products work and which companies meet the requirements acceptable to consumers.
Social networks have become an environment that is of extreme importance for anyone who owns any type of business. Knowing the time of greatest reach, in which digital channel to publish and how to direct the contents, articles, e-book, infographics, is essential to benefit from this resource.
WHAT HAS CHANGED WITH THE DEMOCRATIZATION OF INFORMATION?
Thanks to the democratization of access to information through the internet, the target audience of companies has become heterogeneous. Thus, it is necessary to serve you well for a significant increase in sales to occur.
More than an exclusivity, the client seeks to be included and represented by the companies. A survey about the consumer, his desires when looking for a particular product, knowing which region he lives in, his age group, ethnicity, gender and even political positioning is welcome.
The internet can be an ally in this process, as it allows access to data that can help the company to create strategies that meet the interests of the end consumer, generating new opportunities.
Here are some points to keep in mind to stay competitive in this new era:
1- HORIZONTALITY IN THE LABOR MARKET;
It is necessary to assimilate that the market today works horizontally. Decisions taken have a frighteningly rapid repercussion on social media.
Therefore, in order to create trust in the customer, the company must be honest and not go against what it preaches. Thus preventing a negative advertisement that harms business.
There is no point in creating a profile to please the customer, but acting in the opposite way. So, make public commitments that you can keep! It is not uncommon to see brands on the Internet being repudiated by misleading advertisements or by going against ideals defended by their consumers.
2- USE BUSINESS SOCIAL RESPONSIBILITY TO YOUR FAVOR
There is a growing demand made by the community around a social conscience within companies. They demand that they have environmental responsibility, that they accept differences in gender, ethnicity and economic status (as consumers and also as employees). Thus, in order to remain in the market, it is necessary to adapt to these demands.
3- CONSUMERS ACT AS TAXES
Consumers are increasingly attentive and social networks help with this inspection. In summary, companies that do not adapt to this new reality will be decimated and lose space.
There is no longer the possibility to serve the individual without thinking about the collective. Therefore, the power is in the groups and they decide which companies remain or not.
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