Among the SEO strategies, is Link Building.
Link Building is the effort or set of actions designed to increase the number of external links pointing to your website, in other words, a set of tactics that aims to create a network of links that direct traffic to a page.
In practice, this is when other internet pages mention your brand through links. These links will serve as a gateway to your website.
This action strengthens the authority of your brand in the face of search engines. In addition to helping to increase the organic ranking of your page while generating traffic and attracting new visitors.
By creating a network of links, your page shows Google that it understands the subject and deserves to occupy the top positions of SERP.
You can use internal or external links. However, when we talk about Link Building it is better to focus on external links, those that link to other sites.
We need to remember that it is through the links that the searcher crawls new content to index.
Your links will show the relevance of your web page, and this has a direct bearing on your position in the search results.
The searcher investigates the links that lead to the site to find out if it is cited enough and if it has good references. The more links you receive from trusted, popular and referral sites, the more relevant you demonstrate to be in your area of expertise.
However, do you remember when we talk about humanization of the digital experience? So, don't just think about the algorithms, but also about the user experience on your page.
There is no point in placing links out of context and anywhere in the text, this will keep the public away. Instead of forcing the bar to do link building, insert links only when they make sense to the user. This is how you will gain traffic and authority with this strategy.
But keep in mind that the results of this strategy happen gradually. You will only see good results if you use link building correctly.
Links that point out of the page
A quality website should have relevant links to external pages. This will also enrich the reader's experience with complementary content.
Link your page with trusted sites
Linking your page with domains that have credibility and value quality, will make your content more complete and guarantee a better experience for users. As a result, you will improve your image with search engines.
Have plenty of links directing to the page
The more relevant links your page has, the more authority it demonstrates. Therefore, it has more value in the face of search engines.
Add this tip to the others given on our blog and see how there will be a drastic change in your results.
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