Are you struggling to win over doctors in the pharmaceutical industry?
With an increasingly busy routine of these professionals, it becomes increasingly difficult to impact them.
But don't worry, Pharma 360° will teach you the best digital performance strategies to win more doctors in the digital age.
Pharma 360° is aimed at decision makers and marketers in the pharmaceutical industry who want to improve their results in the digital age. If you are looking to win over more physicians in the pharmaceutical industry, Pharma 360° is the perfect event for you.
Do not miss the opportunity to learn more about performance actions to impact doctors, watch the full video through the Youtube:
Social Networks – the greatest ally for the medical industry
In recent years, social networks have become a very powerful communication tool, allowing you to reach a segmented and broad audience. They survive through our attention, and many people live connected every minute of their day, so the pharmaceutical industries cannot fail to consider it as a strategy to attract the attention of their target audience.
The most popular networks among doctors are LinkedIn, Instagram and Facebook, as these platforms have different characteristics and resources and it is very essential to adapt each strategy according to the chosen platform.
With the advancement of social networks, it also brought new opportunities for interaction with the target audience. In addition, with its advances, it is possible to create specific groups and communities for doctors, making it possible to share relevant content, exchange experiences and strengthen relationships with health professionals.
However, in the Webinar for Marketing Strategies for the Pharmaceutical Industry, Eric reported on the importance and care of maintaining a thoughtful and strategic approach to social media. That is, it is essential to understand exactly how the advertising and privacy policies of each platform work, as well as to respect ethical and legal guidelines when disclosing medical content.
In this article, we are going to talk about the Doctors Portal, a platform for doctors who want to leave the traditional era and succeed in the digital world.
See how social media has evolved over the years:
Knowing your audience
According to the Federal Council of Medicine (CFM), through the recently launched platform, it shows that there are active doctors and among them 51% are men, around 277,8 thousand professionals, while among women there are around 267,7 thousand, approximately 49% of the total.
With this analysis, it is possible to understand what strategy will be used to boost efforts.
To promote educational events and conferences, it is essential to explore different communication channels. Before launching a campaign, it is necessary to carry out an analysis of the available digital platforms and identify those with the greatest presence of the target audience. This will allow proper audience segmentation and optimize the return on digital actions, as not all of your audience is 100% online.
However, there is a need to understand that many young people who are graduating in medicine today are connected to social networks and actions need to be directed towards this audience.
As we can see, according to the market study by CNAE, we can have an idea of how many CNPJ there are active in Brazil and direct marketing actions to the effort wherever the target audience is.
Brand Performance: The Portal for Physicians
Brand Performance is relevant to make your portal stand out for doctors and healthcare professionals. The personal brand of each doctor plays a very important role in having a good reputation and success in the field.
For pharmaceutical industries to stand out in this market, they need to build trust with physicians and establish a clear and solid connection with the audience, but this does not only involve providing a quality service, but also communicating their expertise, values and differentials through the platform.
In addition, pharmaceutical industries can seek partnerships with other relevant and recognized brands in the health area, participate in events and share valuable ideas to strengthen their credibility. By adding these brand performance strategies, industries have the opportunity to position themselves as opinion leaders and attract their engaged audience.
Explore several advantages with Brand performance and increase your influence in providing exceptional care to patients, in addition, understand that your audience wants an excellent experience when entering the platform, as is the case with Netflix, no one signs up just to watch a movie, but for the experience it brings.
Learn more about our Phama 360º events here
Pharma 360º the best Marketing Strategies
Na Amplifica Digital We have several marketing strategies focused on establishing strategies for pharmaceutical industries to capture and attract the attention of doctors. However, the company specializes in providing personalized, results-focused solutions, adapted to needs and goals.
Conclusion
- The patient journey is not linear
- Be digitally present where your patient is!
- use multiple channels
- Measuring the performance of your Patient Program is essential
- Create solutions (Websites, portals) that are easy to run A/B tests
- Use dashboards to track actions in real time
- Brazilians are more connected to the internet. Take the opportunity to create actions for your brand and distribute different content formats
- Don't ignore any network, just prioritize the one that makes the most sense at the moment
- Analysis of all your patient's points of contact with your brand/website/digital inserts/patient programs
- Maintain the relationship after conversion by nurturing it through educational content
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