In this episode of our podcast Amplifica Digital, Eric Klein interviewed Guilherme Salmazzi a renowned branding specialist. Today he works with Brand & Content at Globant, and for that reason, he is the best person to talk about content for social networks and promotion of brands and companies.
Watch the full video directly on Youtube:
Guilherme talks about the importance of agility in product delivery and clear and transparent communication in the B2B environment. He highlights how these techniques are essential for the success of companies in the digital market. Salmazzi also mentions the need to know the target audience for whom the message is intended, in order to customize the service and communication strategy to address the company's specific pain points. In addition, he mentions how much there is a need to improve customer service to strengthen business relationships and obtain much more results in the B2B environment.
Branding: Building Strong Brands
In the business world, building a strong brand is essential to a company's long-term success.
Branding is essential for the success of companies, as it goes beyond the visual identity and logo. It is building a strong brand that creates emotional connections with customers, transmitting authentic and consistent values. Guilherme highlights the importance of understanding the target audience, adapting the brand's message and offering agile service.
It emphasizes the need for transparent and direct communication, avoiding jargon and excessive technical language. Branding is a strategic investment that creates a unique and authentic identity, resulting in lasting connections and driving business growth.
To better meet the needs of the company and create an excellent Branding in the B2B environment, it is essential to know your target audience well. Understanding the demands, challenges and goals of the companies you interact with will allow you to customize your service and communication strategy. Tailor your message to each customer, highlighting how your offering can add value and solve specific problems. Personalization is essential to establish lasting relationships and generate positive results in the B2B environment.
Agility in delivery
The biggest differential to create a Branding is to understand that the public that is on the internet today is very concerned with the agility in the delivery of products and services. Companies that are able to deliver quickly, within agreed deadlines, gain a competitive advantage. Therefore, it is essential to invest in efficient logistics and distribution processes, seeking ways to speed up delivery times and meet customer expectations. After all, customer satisfaction is directly linked to how quickly their needs are met.
Guilherme shared several experiences in his conversation. However, he mentioned his experiences as a consumer, highlighting his satisfaction with the speed of delivery of purchases on platforms such as Mercado Livre. He also mentioned his frustrations with a specific company's slow delivery service.
Mercado Livre is today the biggest Marketplace we have in Brazil, and the speed with which they deliver is wonderful. – William Salmazzi
In addition, he also cited some experiences with customer service, when he had difficulty resolving a problem over the phone, while he was used to the agility of other companies in resolving via chat.
Therefore, we can understand that Branding carried out correctly and clearly shows the customer how much he can depend and trust the company.
Uncomplicated and clear communication
He emphasized the importance of a clear and honest message that makes sense to the target audience. For him, communication should be uncomplicated, avoiding jargon or excessive technical language, so that everyone can easily understand what the brand offers.
Throughout the conversation, Guilherme shared several experiences that led him to value branding even more as a strategic tool for the growth of companies. His stories ranged from the agility in delivering products to the search for efficient and consistent service in all communication channels.
In conclusion, Guilherme leaves us with a reflection: branding is a worthwhile strategic investment for companies that want to stand out and gain customer preference. Furthermore, it is building a unique and authentic identity that creates lasting connections and drives business growth.
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