Welcome to the 11th edition of the Newsletter of Amplifica Digital! Here, we bring content, blogposts and rich materials that can make a difference in your digital strategy.
We hope you enjoy it 😊
🌎 Important news from the Digital World:
- Instagram starts testing the tool for exclusive paid content. The experiment, which is being carried out with a select group of North American influencers, allows followers to pay to have access to exclusive content such as posts, reels and stories. The idea is to grant VIP access to certain audiences. Is a revolution coming in the way of generating content for Instagram? 👀
- Consumers identify more with brands that defend the environment and sustainability. The study carried out by Kantar in seven countries and with 18.300 respondents, found that the public is increasingly aware of what they consume. Incentives for sustainable agriculture, health and well-being, reducing inequalities and gender equality are among the most talked about topics by the public. 🌱
- Paid Media, Website Optimization, SEO, Data Analytics and AI are the areas where the most investments will be allocated within the marketing sectors in 2022. The survey, which was carried out by the CMO Survey, also found that there will be an increase in the investment budget in this sector, as well as in the development of the so-called Web 3.0. 📢
Inbound Marketing vs ABM: Do You Know the Difference?
Inbound Marketing and Account Based-Marketing (ABM), despite having many points of similarity, are different strategies. While one is more comprehensive, the other seeks to strengthen the relationship with specific accounts. Still, it is possible (and very efficient) to combine these two strategies for better results. Read more about it on our blog:
How do we help a company specialized in Information Technology to become ON?
In recent years, the Amplifica Digital has already helped dozens of companies turn their marketing ON. Website development, lead generation, branding development, social media management… these are just some of the Digital Marketing services we offer with excellence.
Sales Glossary
Understanding the main terms that involve your commercial sector is extremely important for good results. That's because understanding the language of sales can help you understand the faster and better way.
With the speed that this sector develops and the innovations that constantly appear on the scene, consequently, new terms also arise, which you will not always be familiar with.
Download our material now and improve your sales knowledge!
We want to help you take off in your digital strategy!
You can find out about our services at Our site.
It will be a pleasure to talk to you 🙂
Hug.
