The biggest news of recent days is the launch of the new social network, Threads. With it, many ways of doing business have been impacted with the possibility of different ways to delight and communicate with your customers.
Mark Zuckerberg announced the new social network through Meta, where it will compete with Twitter.
“Threads is where communities come together to talk about everything from the topics that matter to you today to what's hot tomorrow. No matter what your interest, you can follow and connect with your favorite content creators — or build a loyal audience to share your ideas, opinions and creativity with the world.
Threads is a network very similar to Twitter, however it has several features capable of sharing posts on other social networks in Meta; such as Facebook, Instagram and even WhatsApp.
The difference between the platforms is huge, because on Threads the user will be able to link the Instagram account with the platform, without the need to create a new account. In addition, you can connect with the same list of contacts you have on Instagram.
What is the purpose of Threads?
The objective is to encourage the formation of communities, both between individuals and between companies, through resources such as sharing texts, images, likes and comments. The platform allows users to connect, explore common interests and exchange ideas.
How Threads promises to impact business
1- Creation of Thematic Communities
Companies will be able to create specific profiles related to their products, services or areas of interest. Furthermore, this will enable users to discuss and share relevant information, create a sense of belonging and strengthen the relationship.
2- Relationship with customers
Companies will be able to actively engage in profiles by answering questions, providing useful information, sharing unique content and interacting with users. This participation will demonstrate your commitment to listening to your customers and offering support.
3- A place for feedback
Meta's social network can be a valuable space to gather customer feedback and engage them in co-creating products or improvements. In addition, companies will be able to carry out surveys, launch polls and ask for suggestions to improve their products and services based on the needs and desires of consumers.
With the advancement of various social networks, companies need to be connected and aware. Thus establishing a connection with your audience on social media.
Nowadays, the customer is on almost all social networks and this is not a very distant reality. In this way, the businessman and entrepreneur needs to be present in the new social networks to reach future customers.
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