Apê11 is a real estate proptech with a simple, economical and transparent profile, which operates in the sale of properties in the best regions of São Paulo. In addition, its brokers specialize in these regions and use technology to facilitate interaction during negotiations.
Challenge
Generating qualified leads is the challenge for companies in the real estate market. However, creating specific segmentations for different types of properties, with different prices, types and locations, was also one of Apê11's challenges.
Solution
Understanding the profile of Apê11, a company whose founders are from the technology area was essential to help in the construction of the digital strategy.
Apê11 is a startup that breathes technology and seeks to solve its customers' problems also using technology. In this way, the idea is to help the client in the construction of the digital strategy, defining which ideal platform would be recommended to use to start the lead acquisition work was important, it was the number 1 challenge.
After that, recommending the use of Inbound Marketing to understand the consumer's journey and interactions with the brand, on the website, digital materials and e-mails, were also essential.
Results and impacts
We have substantially increased the number of leads qualified for Apê11 and we were able to raise the level of the first sales made by leads originating from social networks (Facebook/Instagram).
