A company with 70 years in the market, the Kauffmann Group, develops projects and advertises properties that convey the dreams and desires of its customers. In addition, the group's mission is to provide and facilitate the purchase and sale of high-end properties in the city of São Paulo. In addition to designing unique and innovative developments, with a modern design and a unique proposal for the capital.
Kauffmann Group Challenge
When the client arrived at the house, he had a challenge, Generate qualified leads for high-end properties in the best regions of São Paulo.
Solution
However, it was necessary to apply efficient digital strategies on the social networks Facebook and Instagram, thus taking attractive ads for high-end real estate to a select group of people interested in real estate.
In addition, it was necessary to create email marketing campaigns to impact the interested list by sending special products to demanding customers.
Results and impacts
- We increased lead generation by 45%, which contributed to increasing the number of business opportunities for real estate agents.
- One of the channels that proved to be efficient in boosting conversions it was the email. With a design strategy, descriptive text, it was possible to increase base engagement and generate new business.
