Know what landing pages are and use them in favor of your landing strategy digital marketing.
What are Landing Pages?
Landing Pages are conversion pages, also called landing or landing pages. Its main focus is to lead the user to take action on the blog or website. From that conduction, conversions can happen and results in the form of leads.
Do not confuse landing pages with homepage. The homepage is the cover of a website and points out ways, however, it does not point out the solution to the consumer's wishes. On the other hand, the landing page is direct and aims to respond to a specific user demand.
Because it is through it that possibly your brand will start the relationship with consumers, it is necessary that your tone of voice is inviting and your appearance attractive.
Here are some elements to make your landing page a success:
Be simple:
First of all, think that a landing page has fewer elements than a traditional page. Let go of elements that can distract users' attention.
Do not use menus:
This tip is complementary to the first, be it simple, the landing page needs to be a page totally focused on conversion. Do not use anything that takes the attention of the consumer, your action on this page should be focused only to purchase the product / service or generate leads.
Titles should be simple and straightforward:
The title is the first thing that the consumer will see when contacting your landing page. For this reason he needs to hold his attention and give an idea that his product is useful and unique.
Highlight your proposal:
When starting to read the visitor already needs to have access and understand what your proposal is about. With the current form of relationship and routines people do not want to waste time.
The layout needs to be clean:
The layout should be light. He is instrumental in making a good first impression, he is often responsible for staying on the page or giving up on it. So, don't be afraid to change and try to find a layout that will bring better results for your company.
Correlate with your visual elements:
Try to use few images and light colors, but within that choice use elements that convey and remind the customer of your brand.
Use CTA (Calls to Action):
Use buttons or texts that invite the user to perform actions, for example: download now, receive the material.
Create forms:
Forms are the ones that will bring the most fruit to your work with landing pages. Therefore, when creating a form ask questions that take the necessary information to qualify your type of ideal client.
In short, landing pages will help you a lot in generating more sales. One of the main characteristics of the Inbound Marketing is to be able to attract the right people, for that purpose, nothing better than a good landing page.
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