Welcome to the 3th edition of the Newsletter of Amplifica Digital! Here, we bring content, blogposts and rich materials that can make a difference in your digital strategy.
We hope you enjoy it! 😊
🌎 What has been happening in the Digital world:
→ There are sudden changes coming to Instagram. The company's CEO, Adam Mosseri, stated that: “the network is no longer an app for sharing photos”. In the coming months, users and content creators will notice that the focus is now on videos, as has been successfully done on TikTok. Also, suggested content can now appear in your feed, even if you don't follow the account in question.
Tell us, what are your expectations with this change? 👀
→ Investments in paid ads on Facebook and Instagram grew by 61% in the first quarter of 2021. According to a survey by Socialbakers, the percentage hit a record when compared to the same period last year.
→ UN Security Council debate on cybersecurity, a growing concern. Interest in the topic and the need to protect oneself is increasingly latent. In addition, it is the right time for companies in the segment to stand out in their actions.
How to discover my persona?
A word often heard in digital marketing is persona. The persona refers to a semi-fictional character that would be the ideal profile of the buyer of your product or service. The importance of tracing a well-defined persona is to guide your strategies and actions more precisely.
Check out some tools that can help you discover your persona:
How is your business marketing strategy?
More important than investing in digital marketing, is investing correctly. It is not uncommon to find B2B companies adopting B2C strategies and getting frustrated with results that do not arrive. In this Guide, you will find the step-by-step guide to building your digital presence.
Download the Digital Strategy Guide for B2B companies now:
How to deal with negative comments on my company's social media?
Nowadays, one way to express discontent or negative experiences with a product or service is through the social networks of the company in question. This type of phenomenon is recurrent in all sectors and, as it is very delicate, it requires care in the response.
Check out 13 tips on how to deal with negative comments on the internet:
How do we help a technology hub to position itself in the digital market?
Praxio, a transportation technology company with over 30 years of experience in the market, arrived at Amplifica with the desire to strengthen its digital presence. In addition, Praxio also wanted to realign its internal marketing strategies.
With the correct strategic planning and an in-depth study of the market in which it operates, Praxio has relied on the help of Amplifica to obtain incredible results with digital marketing.
We want to help you take off in your digital strategy! Tell us, which content from Amplifica's #News did you like the most?
You can find out about our services on our website.
