The months of January and February are complicated for those who work in sales. During this period, the question always arises of how to maintain the productivity and financial health of the business.
During this period, some consumers are on vacation and need to pay the debts they made at the end of the year, in addition to IPVA, DPVAT (yes, it continues!), IPTU and to plan carnival trips, that is, in this period, the purchasing power is reduced.
How to position yourself in front of this scenario?
Create promotions
Many people are afraid to close deals at this time of year, but they are unlikely to resist encountering generous offers and discounts.
Use attractive marketing emails
Without a doubt, the email marketing is one of the best tools to increase your sales at the beginning of the year. Take the opportunity to keep your lead's interest active. At this time of year, other companies are also betting on campaigns, make sure yours is the most strong among the competition.
Invest in new tools
Innovation always welcome, use all tools available to attract new leads and customers.
Take care of social networks
Keep the social networks updated. Do not doubt that your customers will be present and connected on the web, take the time to share your promotions and reach them. In addition to spreading your promotions, maintaining a presence on social networks can create an affinity with consumers and ensure that the number of churn do not increase.
Focus on Digital Marketing
O digital marketing industry it is essential in this period. Creation of banners, optimization of the website in the search results of search pages are of great help.
Even if you feel that this month does not bring so many results, never leave digital marketing aside, so you can get leads and sales opportunities for the coming months.
Another tip is to leave running ads focused on generating leads.
All a company's businesses go through cycles and this is normal. However, if you feel that sales have decreased and that downtime at your company has increased, follow these tips and take the time to organize and set goals for this new year.
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See you later!
