When working with digital marketing industry it is necessary to pay attention to all the details. Every decision about your content will generate proportional results.
When the visitor opens his page, he will go through 4 steps until he decides how to act, to act well in this process, his marketing team must understand the AIDA concept (Attention, Interest, Desire and Action) well. Read the text on this subject ” From 4 As to 5 As, how people buy? ” on our blog!
At this point, it is important to direct the consumer's actions, for this the use of CTAs is essential.
What is CTA?
Calls To Action is a visual or textual call that takes the user or visitor to a page to perform an action. CTA makes it possible to direct the download of an e-book, registration in a webinar, participation in a drawing of even the invitation to comment on the post and follow on social networks.
Within the page of a website, the CTA is a key element because it indicates what the person should do next.
Here are some tips for a better use of this tool:
- Choosing the right type of CTA, using the right CTA makes all the difference.
- Define a persona for your CTA.
- Identify at which stage of purchase the persona is closest. If it is from the moment of purchase, make it possible, for those who are still researching it is better to offer more information.
- Never leave a visitor lost on your page, when drawing attention create forms of interaction and desire to take him to an action.
- Position your CTA well, it is important to make the call visible. Position it so that the visitor does not need to roll the bar, that is, be somewhere easily accessible.
- Create a text that really draws attention, be specific and make evident what you want the visitor to do.
- Use colors that attract users.
- Always check if your CTA is working. Of the people who entered your page, how many clicked on the CTA?
CTA is a key tool when it comes to usability, as it facilitates user navigation, in addition to helping you convince the user to do what you want.
Ultimately, CTA is essential for generating leads, however, a thorough knowledge of the person.
As we have already pointed out in other texts of our blog, it is extremely necessary study his public e sector.
That way, adapt to achieve maintaining competitiveness in the digital age!
See you later!
