With the transformation consultancy , companies need to reinvent themselves in order not to be crushed. Surrendering to the digital world is undoubtedly one of the ways to maintain competitiveness and leverage your brand in the digital age.
Among the professions and knowledge essential for the survival of your company is that of the programmer.
The programmer's work has a direct influence on the performance of actions, campaigns and the visibility of your web site, because programming is nothing more than telling the computer to do what you want.
When it comes to digital marketing it is inevitable not to relate to the work of a programmer, because when thinking about how to make a website, the programmer already defines the results that will be obtained from it later on.
Good scheduling allows tasks to be done in an automated and practical way.
Programming has its own language, the most used in digital marketing are:
HTML (Hypertext Markup Language)
It is used to create sites with tag tags to categorize each text. Very important for optimizations of Seo, as it has relevance to search engines. It is also used to add Call-to-action links, format text, add videos to pages, among other things.
Cascading Syle Sheet (CSS)
This language works together with HTML. It represents a list of styles to be applied to HTML elements. It could be said that HTML is the skeleton of a web page and CSS is the body, that which organizes the page, optimizing users' interactions with the site.
JavaScript
Responsible for performing tasks intelligently; represents the brain of the page. This language allows information to be sent to other places, makes changes to the page in real time and allows interaction with the visitor.
SQL (Structured Query Language)
It is used in the programming of the main databases on the market. First of all, it allows you to master the collected data, work on it and apply routines and functions that you want, in addition to enabling the generation of reports.
PHP (PHP: Hypertext Preprocessor)
It is one of the most widely used communication languages in the world. Because with it you can create dynamic websites, extensions for applications and optimize programs and operating systems.
In short, mastery of terms and programming itself is extremely necessary. You can learn the basics, but if you have already accumulated other functions in your marketing team, it is recommended to hire a professional who is really prepared for this mission.
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