Users from all over the world are present in the various social networks that exist today.
Understanding what is the focus of your business, that is, defining who you sell to is essential to help in your Digital Marketing strategy.
Is your business B2B?
Creating campaigns on Linkedin with a focus on companies (B2B) will help reach your target audience faster. Also invest part of your budget in Google Ads.
Is your business B2C?
If you are a B2C company, that is, you target the end consumer, use social media strategies Facebook, Instagram, Youtube and also Google ADS to attract people who are interested in your product or service.
B2B companies, in addition to concentrating most of their money in campaigns on Linkedin, they also understood that it is important to invest part of their money in other networks: Facebook, Instagram, Youtube and Google Ads.
Prepare a marketing plan, also define your objectives, make measurements throughout the process and evaluate the results. With Digital Marketing it is possible to test campaigns with a minimum investment and evaluate the results during the process.
Take A / B Tests
Which campaigns, content or advertising pieces are performing the most? How many leads are being captured on your form? How many people click on your ad? What are the comments / engagement of your post? How many views did your video have?
Also evaluate your offer. Are you releasing any rich material? An e-book, infographic, invitation to an event, webinar, online workshop? How are the quality of the photos of the product that your company is selling? It is extremely important to assess whether your offer / ad is helping in your Marketing campaign, whether for B2B or B2C audiences.
Summary
Analyze the focus of your business, create consistent strategies and focus on social networks that will bring faster returns for short / medium and long term business goals.
-
B2B - Business to business (company to company)
- B2C Business to Consumer (business to consumer)
Distinguishing which is the focus of your business is essential to help in your digital marketing strategy.
The appropriate language and communication channel will be different according to the sector you work for. Thus, if your business is B2B it will be more productive to create campaigns on LinkedIn, but if it is B2C, it makes more sense to bet on social networks such as Facebook, Instagram, Youtube and Google ADS.
To help you determine what the focus of your business is and which strategies are most appropriate, we created the infographic “What is the focus of your business? B2B or B2C?"
