Caroline Brasil, marketing manager at Amplifica Digital, talks a little about what B2B companies need to know about LinkedIn.
Why invest in LinkedIn?
Facebook ranks first in terms of the largest social network in the world, but LinkedIn is bigger when it comes to the corporate environment. Just so you know, about 600 million users are inside this social network. And monthly assets are nearly 300 million.
LinkedIn: Develop Relevant Content
We will talk here how to use this social network in favor of your company. In addition, the monthly active users are 40% who access LinkedIn every day. But being active every day doesn't mean they spend the whole day there just looking at Linkedin. So your content needs to be very interesting to retain this user's attention.
Generate leads through LinkedIn
In addition, it can also play an important role in starting your consumer's journey.
Your consumer can start their journey on LinkedIn, and there they can take actions that you can put on your page. These actions can be:
- Learn more CTA;
- Visit your website;
- Put some part with the link;
- Put your website link in the caption.
All this generates traffic to your website. This user, through this first access, can be interested in your content and even generate a lead.
Show that your company is reliable
Do you know how this is possible?
Because today it is considered a reliable source of content. There are several strategies to generate this trust within LinkedIn.
You generate authority within LinkedIn and pass credibility to users when you place a successful case, market data. However, think of content to show that you know what you're talking about and who you're talking to. Also, show that you are aware of what is happening in your market.
These are just a few topics that we consider important for you to show your user that you are a reliable company.
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If you want to know more, our CEO Eric Klein talked about LinkedIn Ads and its importance for businesses. Click play and watch whenever you want!
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