O Calcbank is a financial manager focused on bank control and negotiations. In addition, it provides more balanced and efficient negotiations. In this way, the company provides information in real time, as well as the necessary tools for the financial manager to negotiate with banks on an equal basis, thus increasing the efficiency of the financial departments.
Challenge
- Selling is always a challenge for companies. However, after understanding the client's business model, we defined the main objective of leveraging Software Calcbank's digital presence within digital platforms.
- Create campaigns targeted to a specific B2B target audience.
- Increase the generation of qualified Leads for the company.
Solution
- Targeted campaigns with different strategies within the Linkedin Ads platform in order to generate qualified leads.
- Increase brand awareness for different sectors and business decision makers that can generate business for Calcbank.
Results and impacts
With a relatively low investment, we increase lead generation by up to 150% in campaigns for specific target audiences within Linkedin Ads. In addition, we create rich materials exploring the personas' interests.
Automatically, the Calcbank brand also became more visible within the Linkedin social network, where there is greater interaction among the B2B public. What was also beneficial to the brand.
