In this episode, Luciane Matalani, Head of Marketing and Innovation at Epharma PBM do Brasil, shares relevant strategies for the B2B segment in the healthcare sector. With her extensive experience, she offers valuable insights into how to approach marketing in a business context for healthcare businesses. If you're interested in specific strategies for this industry, this episode provides practical, targeted information. Visit our official AmplificaCast channels for more details and tips on the subject.