There is still the question whether it is important to update a company's website.
Typically, the marketing team is concerned with the look and technology with the security part, but these are not all the concerns you have had when it comes to your website.
As the image of a company on the internet, the website ends up being the gateway for people to learn more about your products and services or even about your company. A Amplifica Digital shows here some precautions you need to take to achieve better results in the digital environment.
Keep your website up to date
It is very important that you are aware that your website needs to be up to date. Our website is not just about design, updating content and rich materials. The site involves several aspects, one of them on the marketing side and the other on the technological side.
For example, if your company's website was built on WordPress, it is important that you update the platform's CMS, make corrective plugin updates. They are always releasing new versions to correct any security flaws and improve WordPress performance.
It is important that you make backup copies of your website as a current backup. Having a good hosting provider is essential, preferably a dedicated provider that also monitors your site's performance.
See your website as a living organism
Your website is a living organism, it is important that companies keep in mind that it needs to be current. It's no use if you launched the site three years ago and still haven't updated the content today, business changes all the time.
A Amplifica Digital, for example, always launches a new service, sometimes the dynamics in the market change and we need to be quick to create a new offer within our website.
Consumers research our services, so it's important to publish content on a regular basis, publicize it on LinkedIn. Don't forget to work on the SEO part, in addition to the technical part of the site to disseminate the content produced, working on certain keywords.
Every company needs to do website maintenance, corrective, preventive and proactive maintenance, this will help your website to always be available.
For more information, watch the video we recorded for you! It is at the beginning of this article.
The importance of a well-structured website for your business
A website is the online storefront of a company. However, it presents not only the products offered by it, but also its purposes, culture, collaborators and the way it operates in the community around it.
And, in order to reach more customers, have more access and consequently more sales, a company's website needs to demonstrate that it is an expert in its field of activity and the best way to do this is with the production, publication and sharing of relevant content. , that is, of your domain and of interest to your target audience.
This is one of the factors that can generate authority for your website. But do you know why authority is so important to your business?
When we talk about authority, we are referring to the famous Pagerank, created by Larry Page, at Stanford University, in California, in 1995. It is an algorithm factor used by search engines, such as Google, to measure how relevant a website is in the internet and thus, order the search results by quality and relevance.
The authority of a website – domain
Authority is divided between the layers of the site and can be categorized into: domain authority, page authority and link authority. The first is basically determined by two factors: the time of existence and the history of good practices and relevant content. In other words: if you have a domain registered for 10 years, it has more potential than a recent domain that was hired now for a campaign, or a newly launched website.
Using keywords in the domain also reinforces your authority. These terms help to recognize your business and should be tied to your niche of activity.
Domain popularity is equally important, that is, the more sites there are around you directing links to your content, it means that you are a reference, that you are being referred by other people or companies.
If we make a parallel with everyday life, we can cite the recommendation of a friend to visit a restaurant. This recommendation has much more value than the one made in a pamphlet or advertisement because the recommendation carries the weight of the trust you already have in that person. Someone has transferred that authority to you in parallel.
page authority
A website is nothing more than a set of pages (addresses within that domain that deal with specific topics). Pages have value, just like the domain. This means that if you've had a page for a long time, that page, as well as your main domain, will have greater indexing power than a page that has just been published.
Therefore, a page that is 10 years old has more potential than a newly created page. However, it is important to pay attention because potential does not necessarily mean quality and this last requirement is widely analyzed by robots when ranking a site.
And it is at this moment that the inclusion of relevant content and the application of SEO strategies are essential to leverage your business. These two factors, walking in parallel, are responsible for maintaining your site's authority, improving search engine rankings and bringing visitors and potential buyers to your pages.
link authority
Gone are the days when it was believed that the amount of links, some even hidden, increased the authority of a site. This is because the quality of the links has total interference with the quantity. In other words, if the links added to your site are not relevant to the content, the strategy of joining too many links ends up having the opposite effect and can not only reduce the authority of your site but also become punishable by search engines.
What has been done these days is the use of link building. This optimization tool describes actions aimed at increasing the number and quality of incoming links on a web page. The strategy can be actively applied when the professional hired to develop the site seeks a network of partners to compose these links or passively, that is, it happens organically. Once applied, you are already leveraging your site's structure to ensure good authority.
The revolution in the way of acquiring goods and services
Having a website has transformed the way business is done. This is because, if in the past companies had a day and time to open and close their doors, websites allowed sales and inquiries to be made anytime and from anywhere in the world.
However, the increase in the number of websites and companies that have already understood that this is an excellent and essential strategy for maintaining and increasing business, has also substantially increased the number of websites and, consequently, the competition between them.
The 6th edition of the “Brazilian E-commerce Profile”, held annually by the PayPal, revealed that the number of virtual stores in Brazil grew 40,7% from August 2019 to August 2020. These numbers were driven by the Pandemic, which also ended up expanding this modality of acquisition of goods and services that was still resisted by the population.
Good practices and a specialized team
It is not for nothing that it is so necessary to have a well-structured website. With so much competition, only those who stay at the forefront and keep up with trends will be able to grow their business and stay in good places in search engines such as Google, for example.
But you must be wondering: how to know what are the best practices to improve ranking and generate business for my company? That's when hiring a qualified team makes all the difference.
The secret is to trust someone who understands, is constantly updated and is familiar with the use of each technology. That way, you can apply it in the best possible way on your website. But, before making that choice, it's important to know if this team is capable of creating relevant, original and up-to-date content about your business.
SEO technique
Also see if she masters techniques of SEO and can apply them consistently. In addition, she respects the semantics of languages and knows how to choose the tools for the best cost-benefit ratio for her company.
This team should guide your company on the necessary investment in your website's infrastructure, analyzing the needs of each business. For example, there is no point in having a fast and well-structured website if your hosting is weak and does not offer good performance.
Your website is your company's current business card, that is, an invitation to get to know your business. That's why it's so important to have the support and knowledge of someone who is always up to date and prepared for the trends that constantly arise.
A Amplifica Digital has a team prepared to help in the construction and structuring of your company's website. Count on us to make your site suitable to compete in your area of expertise!
