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Blog Real estate marketing - Challenges for companies in the sector

Real estate marketing - Challenges for companies in the sector

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Real Estate Marketing

  My name is Eric Klein, I’m the founder of the agency Amplifica Digital .

We are specialists in real estate companies, developers, construction companies and real estate.

 Analyzing the digital world, we deliver compatible solutions for these companies, to help leverage the operation, in generating leads  qualified for the different property profiles.

Let's look at some important points in the market.

Some companies invest a considerable amount of money in digital marketing industry. I can cite well-known cases in the industry, such as QuintoAndar and Loft. Despite having a short time in the market, Loft already has a strong digital presence, these companies are active in the Facebook, Instagram and Linkedin. Through these social networks and from the campaigns carried out, the brands become known and manage to carry out the intended business, that is, to sell the properties purchased previously. 

    When we talk to real estate companies, we look at the following factors:

  • Situation of the company's website.
  • Properties registered in the base.
  • The number of hits the site receives.
  • The typology of real estate.
  • Target audience according to typology.
  • Regions served.

   Knowing the company's furniture inventory, how it works and how the digital situation is, we were able to create more assertive digital strategies to bring a segmented and qualified audience that wants to buy or sell real estate.

   My advice, always look at the market, and how it is behaving and evolving. We are going through a digital transformation, that is, that traditional sales model is no longer useful. People are increasingly busy and less likely to see a broker, or someone who offers a property. From this scenario, it is necessary to think of ways to impact these consumers in the digital world and thus generate new business. 

If you have any questions, or want to chat, please contact us. Contact with us. We are specialists in the real estate sector, as well as builders and developers, in addition to dominating the technological area.

I hope I helped!

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