From 4 As to 5 As, How do people buy?
In recent decades, mobility and connectivity between people has increased. This change of scenery has made it possible for consumers to scrutinize and rate brands. But the increase...
In recent decades, mobility and connectivity between people has increased. This change of scenery has made it possible for consumers to scrutinize and rate brands. But the increase...
In traditional marketing, concepts called the 4 Ps were worked on, which were basically Product, Price, Point of Sale and Promotion. This model consisted of doing market research and…
Traditionally, a brand is a set of images (name, logo, slogan), which distinguish it from competitors. It fully represents the experience the company provides to its customers. So today,…
According to the Organization for Economic Cooperation and Development (OECD), technological innovations have the power to move countries closer to sustainable prosperity. These new…
Young people, as well as women and netizens are part of the JMN, which are the most influential segments in the digital age. High-tech childhood, babynauts or even cyberkids,…
With the democratization of internet access and the creation of new technological platforms, web communities emerged that are examples of horizontality. In these communities, content generation is…
With the popularization of smartphones, there was a democratization not only of the internet, but also of the production and circulation of videos. This greater circulation is largely due to costs,…
Thanks to the struggle of the women who preceded us, on March 08th, International Women's Day is celebrated. It is common for brands to use the media and networks…
The market has changed with the advent of internet democratization. That is why companies need to look for efficient solutions for their sales process and thus survive in the…
In the midst of so many blogs publishing on different subjects every day, the way out to leverage access to your page is innovation. There are different formats of content…
It has become a challenge to remain competitive in the face of growing competition driven by social networks. Stories on Instagram drive purchases by showing which products work and which companies meet the requirements…
The more social we are, the more we want things tailored just for us! In his book “MARKETING 4.0”, Philip Kotler evolves what he already started to suggest in his previous work…