BF Capital is an independent financial consultancy with outstanding and recognized performance in the infrastructure sector in Brazil. In addition, they are specialists in the sectors of sanitation, energy, transport, social infrastructure, private investment and oil and gas.
Challenge at BF Capital
Generating qualified leads is the challenge for companies in the financial market. However, create specific segmentations for different types of sectors and subsectors that include water and sewage operations, solid waste, drainage for the basic sanitation sector, generation, transmission and distribution of energy, ports. As well as airports, urban mobility, roads and railways for the transport, health, education, housing, penitentiary, citizen service, arenas and public lighting for social infrastructure, investment in industry, export and internationalization for the private sector and up -stream – supply chain, mindstream and downstream for the oil and gas industry.
Solution
Identify and understand the profile of BF Capital, a company whose partners are in the exact area, as engineering was essential to help in the construction of its digital strategy.
BF Capital's partners have extreme experience in their operating sectors and for this reason their names are highly recognized in the market. Therefore, we understand that your entire contact base should always remember BF Capital.
Strengthening the digital presence on the most appropriate social network for your type of service was essential for us to follow a path of success ahead. We work hard on Linkedin, always bringing current and highly relevant guidelines.
In addition, recommend the use of Inbound Marketing to understand the consumer journey and interactions with the brand, on the website, digital materials and emails, were also essential.
Results and impacts
We increased the number of qualified leads for BF Capital through Inbound Marketing. In addition, we bring more traffic to your website and after defining the brand's creative path, we also strengthen your digital presence on LinkedIn.
