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Blog Soluttion: Renewable Energy Company Understands Having a Functional Website

Soluttion: Renewable Energy Company Understands Having a Functional Website

Created in October 2011 with the aim of offering innovative solutions through civil construction, Soluttion has reinvented itself and since 2016 has consolidated itself as a provider of photovoltaic solutions.

Headquartered in Itapira, in the interior of São Paulo, the company is a reference in the market, among other factors, for combining technology, innovation with strict sustainability criteria. Thus balancing economic viability and respect for the environment.

Soluttion works with the design, development, supply, installation and maintenance of photovoltaic power generation systems. In addition, it offers consultancy for optimizing energy efficiency and reducing losses.

It is important to note that Soluttion is the only one in the industry with international certification ISO 9001: 2015.

Challenge

The website is a company's gateway to the digital world. Also, when we sat down with the customer, the first part that was essential to identify, was who the customer sells to. We identified who the personas were and also the client's business objectives.

The challenge was to create a responsive website that could be connected with the commercial focus. However, users who visited the site quickly had to find solutions, buttons, that could guide the navigation of each one of them. In addition, as Soluttion has more units throughout Brazil, each unit had to have its own page and also allow users to interact with the company and unit in question.

Solution

  • Create a functional and responsive website. To give mechanisms to the users of the site, they could quickly find content that fulfills their desires.
  • Prototyping each page to enable user navigation in an interactive way.
  • Create individual pages for each Soluttion unit spread across Brazil and clearly demonstrate the location of each unit as well as its internal structure.

Results and impacts

The project is a functional website and help the audience to find the necessary information. In addition, to find photovoltaic solutions for the business, agribusiness and residential segment. However, we planned the site loading time to be much faster than the previous one, as well as developing it to update pages and content.

Each unit has its own page and maintenance for changes takes place quickly. 

Structural SEO is an important part of any website, setting up each page and thinking about the keywords of the segment was essential to deliver a site configured so that the main search engine could index the site.

In addition, sections were created for publishing content and also visual sections for successful customer cases, in video or photo.