Inove is an IT consultancy, a Microsoft partner, focused on deploying, training and supporting Microsoft platform solutions for business, specialists in Dynamics AX, Dynamics CRM and cloud solutions.
Challenge
One of the challenges of companies in this market, is to find qualified leads, and that are in fact of their specific segmentation, being IT consulting companies, or software producers. It is also important to take into account the saturated situation of this market: research shows that there are about 19.372 thousand companies operating in the Software and Services sector in Brazil.
Solution
At first, we seek to understand the profile of Inove, as a technology company and Microsoft partner.
In addition, we seek to help the client in building the digital strategy, defining a starting point for social networks. However, we started producing content to engage potential leads.
After that, we recommend using the Inbound Marketing, and thus understand the consumer journey. We also analyze interactions with the brand, on the website, digital materials and emails.
Results and impacts
However, we worked with Inove's growth in social networks. Thus, gaining leads through online events, emails and relevant content on all platforms.
