When we talk about B2B technology companies, the search for customers in such a competitive market is a challenge for many managers. This is because reaching the final decision maker is complex and is not always an easy task, since many times the number of these is lower when compared to the B2B market.
Depending on the product or service that your company offers, the sales cycle can be long and the question that companies ask every day is: "How to increase the entry of leads in the Inbound funnel and consequently in the sales funnel?"
We created this article with the aim of helping B2B technology companies to exploit the full potential of the main digital channels to their advantage.
Actions that help your B2B technology company
Rethink your strategies, if you are a B2B technology company and do not yet invest in digital stocks. Users from all over the world are present on the various existing social networks.
In order to help your company, Amplifica Digital, specialized in B2B digital marketing, Growth and Digital Sales, has separated some tips for digital actions that are great options for your business, such as creating a corporate blog with strategic content. In addition, social networks are also great channels for you to expand your company's digital presence and achieve the desired result.
In this case, knowing the number of users in a given digital channel, clearly understanding your persona (who buys your solutions) and knowing what they are looking for, is a fundamental step towards an efficient B2B digital marketing strategy.
See other free actions that can help you:
- Invest in sponsored campaigns to attract leads on Linkedin Ads and Facebook Ads to convert leads using rich materials (Whitepapers, ebooks, infographics, webinars);
- Run campaigns for funnel bottom conversions within Google Ads, create sponsored campaigns for conversion using specific words related to your product / service;
- Invest in campaigns on the YouTube display network and target users who are watching videos or looking for information about your market or related topics;
- Direct actions to B2B audience within Instagram. Yes, it is possible to create campaigns to attract qualified B2B leads within Facebook and Instagram;
- Test all platforms, Google Ads, Linkedin Ads, Facebook Ads, Instagram Ads, Google Display (Display Network and Youtube) and understand which networks bring the best leads for your technology company.
- Invest in your company's corporate website. Is he visually attractive? Is it possible to quickly find the solutions you offer and what problems / pains does your product / service solve?
- Strategic content on the corporate blog is essential to help with your content strategy and it will certainly help in converting leads for your company.
With these actions, it is possible to explore the full potential of reaching your brand, product or service.
Knowing the users and their activities in the media will also help you achieve new results for your company. So, know what are the numbers of the most used social networks worldwide:
- LinkedIn 740 million professionals
- Youtube 5 billion videos are viewed daily
- Facebook 2,79 billion daily active users
- Instagram 25 million companies
Other data about users on social networks
LinkedIn is the largest professional platform in the world. And knowing how to use it to win new customers and publicize your business, is essential for an efficient digital marketing. After all, in addition to engaging your brand, other companies know it and people start wanting to work at your company.
In addition, LinkedIn data is impressive and shows that the social network grows more and more every day:
- 90 million senior-level influencers;
- 63 million decision makers;
- 17 million opinion leaders;
- 87 million users of the Millennials generation;
- 10 million executives;
- 3 million people with an MBA.
With Facebook, the social network with the most users in the world, it is no different. In addition to being a great platform to attract new followers and customers, Facebook has actions that help to engage your business. In that case, certain investments may be necessary.
If you want to reach an impressive number of people and potential customers for your B2B company, check out the Facebook data:
- 2,65 billion active users on smartphones;
- 1,79 billion users log into Facebook daily.
Facebook, for concentrating the generation X audience, which was born from the early 1960s to the early 80s, has excellent opportunities for B2B companies' campaigns to acquire leads for rich attraction materials, sponsored remarketing actions, and actions for online events.
Instagram
Excellent social network to be explored for B2B companies.
With a huge growth of this network and more users connected to Instagram, this is a great opportunity for you to show your differential. With a social network that grows more and more, Instagram has different ways of dissemination, ranging from stories, reels, to publication in the feed.
The important thing for Instagram is the image or video chosen, after all, it is a social network focused on the image in short videos with a particular format of the network. So, use quality photographs, videos with strategic content designed for your audience.
It is important to start, and thousands of Global B2B companies use this social network to make themselves present and expand the reach of products or services.
Instagram is an efficient social network mainly for launching online events for B2B audiences and has proven to be a source of lead generation.
As for the data of this network that grows daily, know that Instagram has:
- 1 billion active users;
- 500 million active users per day;
- 500 million stories daily.
The largest search platform, Google, is also an excellent digital channel. For B2B companies, this digital channel can be explored, given that, a user can find your company from a search, just search for your name or keywords that relate to the name of your company, product or service and your business will be able to appear in search results.
Google is a very broad digital channel, which allows you to make paid ads, ads on the Display Network and also on YouTube. It requires targeted actions that can contribute to the growth of your company.
As an acquisition of organic traffic for your company, it is excellent, as long as your content and your website are configured for SEO. In this way, Google will index your site in the search network and your company or articles on your blog can appear in the results provided that actions are taken to publish strategic, relevant content that can attract backlinks to your B2B company website. .
Invest in the actions in this digital channel and follow the results in the medium / long term. Know some numbers:
- 3,5 billion searches are done daily on Google.
A Amplifica Digital is an agency specialized in B2B technology companies, get to know us!