Definitive guide to B2B digital marketing

To start this conversation you need to remember what digital marketing is.

First of all, we can call digital marketing the entire set of activities that a company performs online in order to attract new businesses, create relationships and develop a brand identity. Among its main strategies are the SEO, Inbound Marketing and the Content Marketing.

The text What is Digital Marketing - Is it important for your company? answers some key questions:

What are the social channels where you can perform Digital Marketing actions for your company?
What is my goal in applying Digital Marketing to my business?
Why am I looking on the Internet for something about Digital Marketing?
How to make your Digital Marketing strategy profitable?
In which social network does it make sense to advertise your brand / company / product or service?

Do you want to know everything about digital marketing right now?

If your answer is “yes”, this definitive B2B digital marketing guide is what you need.

Here you will learn about:

Even though it's digital, we're still talking about marketing. And marketing, as a field of study, provides us with many tools that apply perfectly when we talk about Digital Marketing. Many of them can even be expanded to better fit the world of the internet.

Know the terms and tools of digital marketing, some of them previously used by traditional marketing. In the text "Will online marketing destroy offline marketing?”We talked about how the traditional coexists with the new.

To talk about digital marketing, we need to point out the terms and tools that are used on a daily basis.

Let's start with 4 Ps of digital marketing:

Also known as a Marketing Mix, this concept refers to a product or service in four key points:

Product.
Price.
Square.
Promotion.

Persona

You know what is person or avatar? And how to apply it to your Digital Marketing strategy.

In short, persona is the ideal conception of your client, humanized and personalized. That way, you need to know who you are talking to, know your pains, difficulties, dreams, how you live, experiences, etc ... Try to invest time in getting to know your persona so that your Marketing strategy has results and so that you can sell your product or service to the right person.

Lead

Do you know what it means lead and how to apply it in your digital marketing actions?

Lead is a person who has an interest in a product, service or something that your company offers for him / her. Therefore, a person becomes a lead when he leaves his name and phone number (or e-mail) for his company to contact.

Sales Funnel

O Sales Funnel, also known as the Consumer Journey, are the steps that a person goes through during the purchase process, from understanding an issue, through consideration of purchase to decision.

To learn more, read:

CRM

O CRM (Customer Relationship Management) is a software responsible for the effective management of a company's relationship with its potential and current customers. Among the numerous features that this type of tool presents, the main ones are: customer registration, registration of your information, preferences and last contacts made with your company and control of follow-ups.

Landing Page

Landing Pages are the lead capture pages, 100% focused on conversion. The idea is that on these pages you offer valuable content or material and in return the most interested visitors leave their contact information and thereby become leads.

SEO

SEO (Search Engine Optimization) or search engine optimization. These are the actions that contribute to improving the ranking potential of your pages and content, helping you to fulfill the main prerequisites required by the search platforms.

CTA

Os Calls to Action or CTAs they are the buttons or calls that direct the action that your users must perform when visiting a page, so that they continue in the flow of your sales funnel and arrive at the moment of purchase prepared for consumption.

Inbound Marketing

Inbound Marketing is synonymous with attraction marketing. When creating an Inbound strategy, your goal is to be found by people.

In Inbound Marketing, companies seek to understand the pains and needs of consumers, and then establish a communication channel with these people, in order to offer a solution to their desires and desires.

For more information on Inbound Markerting, download our eBook (only in Dutch at the moment):

Content Marketing

O Content Marketing aims to position your brand in the right place at the right time in the purchase journey to offer the best solutions.

Therefore, Content Marketing is the process of publishing relevant and valuable materials and information in order to attract, convert and delight

Blog

O blog it is an exclusive channel of communication with your audience, without the interferences and distractions that other channels such as social networks may have. That is, you can publish what you want, how you want, whenever you want, as long as it is useful content for your persona.

In the midst of so many blogs publishing on different subjects every day, the way out to leverage the accesses to your page is innovation. Above all, to innovate is to guarantee the competitiveness of your blog. It is possible to bring news without spending a lot of time, addressing the same topic in various formats, which can further improve your digital marketing strategy.

Download our eBook “31 types of content to produce on your blog”, For more detailed tips.

Institutional Site

Have a good website increases the credibility of your business. After all, when people come to you, they need to be confident that your business is serious and trustworthy. In addition to being another way for consumers to find you.

Social Media

Organizing in networks is inherent to human beings. In this way, we establish relationships of friendship, work, in short, basic bonds of coexistence. It would be no different in the virtual world. Therefore, because it is characterized as a non-linear and decentralized structure, the internet has become a fundamentally horizontal and fertile field for social networks.

Therefore, it is essential to have a page on the main social networks, these are the ones that your target audience is sure to find.

6 videos on Digital Marketing for B2B Companies

Email Marketing

Email Marketing it is the process of sending messages for commercial purposes to a group of contacts obtained by a company on the internet. Thus, it can be used as a method of strengthening your brand, sales, communication with customers and potential customers.

Chatbots

Os chatbots , automated communication robots, that is, they are excellent tools to add to your digital strategy.

In summary, in addition to assisting in the process of optimizing customer service on websites and social networks, these bots can be used to improve the relationship with leads and customers, disseminate important information and even generate sales.

Remarketing

O remarketingis currently one of the most efficient tools in digital marketing. Initially made available by Google Ads, the feature is currently also available on other platforms such as Facebook Ads, this tool marks and identifies users who visit your site. That way, you can create campaigns on Google Ads to show your ads more often to people who have been captured by the remarketing pixel.

To learn more about Google Ads, watch this video:

Metrics

In short, the metrics they are tools that make it possible to measure, monitor and evaluate your strategic processes, in a simple, clear and objective way. Therefore, it is important that your company sees metrics as the starting point for initiating its strategic plans and actions.

Cost of Customer Acquisition

O CAC it is one of the possible types of metrics, it is nothing more than the relationship between the number of customers and their spending on Digital Marketing, that is, this metric seeks to answer the question: “how much do I need to invest to attract a new customer?” .

Thus, it is calculated by dividing its costs for customer acquisition by the number of new customers in the period.

In summary, assuming that a company spent R $ 100 on marketing in one year and acquired 120 new customers that year, its CAC is R $ 833,33.

And now? To hire a digital marketing agency or not?

Now that you have learned about digital marketing, did you have the idea that you need help to implement this action in your company? On our blog we have texts with tips that will help you:

Why hire a digital marketing agency? points out the benefits of hiring a good digital marketing agency.

What points to analyze when hiring a digital marketing agency? will help you choose a suitable agency for your company.

Anyway, if you still have any questions, contact with our specialized team.

For more texts, visit our blog!

See you later!

How about talking to a specialist in digital strategies for your company?