The more social we are, the more we want things tailored just for us!
In his book “MARKETING 4.0”, Philip Kotler evolves what he had already begun to suggest in his previous work “MARKETING 3.0”.
Never before has the planet experienced levels of horizontalization of social relations, albeit often virtual, as now.
We live in the midst of the ambiguity of being part of the whole and yet wanting to be exclusive.
The technological resources that drive social networks, feed us the desire, almost competitive, to acquire more followers and interactions.
Soon, we spent a good part of the day interacting with people we didn't even know.
On the other hand, if we want to accumulate and mix with as many people as possible, we don't want to be like them.
We want exclusivity, even if connected with the more than 1 billion inhabitants of the “United States of Facebook”. We insist on exercising our individuality as personal beings, having identities that are unique.
Revolution through the democratization of information
Through the democratization of information, social networks are, in some way, replacing traditional media for the dissemination of news. What makes the news arrive in real time for millions of people.
Thus, a good part of the population has access to information, making social processes work horizontally and, potentially, more inclusive.
And what does digital marketing have to do with it?
Everything! Whether in the trajectory of companies or in the private lives of each of us, Digital Marketing is making a difference.
In this way, the world, especially that of business, has become too dynamic for direct mail, personal service by appointment, or even telephone conversation. These are customer approach features that belong in the past, in the 20th century. A digital society requires digital means of relationship between supplier and customer, and that is Digital Marketing.
Consequently, it is through Digital Marketing, and no longer through the large funds that drive TV commercials (increasingly expensive and rare) that you will attract new business opportunities for your company.
Want to know more?
