How is your LinkedIn presence going? Using LinkedIn correctly is critical to your sales.
The chances of you finding a new prospect for your business on LinkedIn are huge. That's because it is the largest professional social network in the world, currently it has 740 million professional profiles and that number keeps growing.
LinkedIn aims to increase networking and professional contacts between people. As such, it's a great way to find potential decision makers within companies, connect with new customers, and show that you know your market.
Regardless of your industry, having good digital strategies to make the best use of LinkedIn will be a watershed for increasing your sales.
Therefore, the Amplifica Digital separated some tips that will help you to be a sales leader through LinkedIn.
But how to get noticed among more than 740 million users?
First, it's important to set aside a few hours of your day to dedicate yourself to strengthening your LinkedIn presence, and use it weekly to present your products and solutions. If you're just starting out and don't know which way to go, we have a step-by-step guide for you:
Make your profile impressive
Your LinkedIn profile is where the first impression of you will be created. So fill it out completely by adding the relevant information from your resume: your academic background, your work history, and your skill set.
Use specific keywords in your texts, put a photo that generates credibility, in addition to creating an interesting title in your function and sharing useful content for your segment.
have a good network
Connect with your current contacts. Import from your calendar, connect to other social media, or even email contacts.
This will help you seed your LinkedIn and have some contacts to start with. By adding these people, LinkedIn will help you identify new connections that could be leads for your business.
Find and join groups in your industry
Each profile can join up to 50 groups on LinkedIn. Join the groups and read the posts, see questions, actively participate by answering, giving your opinion, linking responses to your company's blog, this can increase the engagement of your pages and consequently your sales.
Add profiles of potential prospects
Add potential prospects and leads to your professional profile, especially those who are already consuming what you do.
In groups it's a great place to meet more people and make yourself known. This is a critical step for anyone looking to use LinkedIn to sell.
Always monitor
Make no mistake, not all groups will bring you opportunities. Likewise, your messages will not all be answered. But don't be discouraged, filter out the groups that give the most feedback, swap the groups with the least feedback for new groups, and start the work again. See what's paying off and what's not.
use personalized messages
One of the biggest mistakes is sending a very generic message like “I would like to add you to my professional network”. Don't do this, this message template is dry and demonstrates a disinterest on your part. Customize your message to include something that you know is interesting to your lead and that you know the least bit so that the connection works for both of you.
To do this categorization, segment users by market, geographic location, or whatever category makes the most sense for your business. The most important thing is to ensure that you capture data to learn how to use it in your business. CRM is a great tool to help you with this task.
use the right keywords
If you still have doubts about the right keywords for your business, you can use the Google AdWords tool to find them.
If you need more specific information, consider subscribing to LinkedIn Premium, which gives you the ability to search for the following characteristics:
- Occupation;
- Experience;
- Interests;
- Years of experience;
- Company size.
Publish copyright content
Write content about your segment and encourage the participation of your users. This is the best way to become a LinkedIn reference and capture the attention of potential customers. Show that you are knowledgeable about the solution or service you are offering.
Anyway, seeking continuous improvement is essential for any professional. Keeping your profile up to date and active with your experience and certifications in the field is the key to becoming a sales leader through LinkedIn.
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