B2B lead generation can be divided into two main categories: Inbound Marketing and Outbound Marketing. However, these two terms mean, in a loose translation, something like “marketing of…
Although cybersecurity professionals work day and night to eliminate threats from the system, hackers are always looking for new ways to circumvent security measures. When you least…
Cybersecurity is one of the most discussed topics in this era of digitalization. Companies that have a platform or website must follow this issue closely. Furthermore, with…
LinkedIn, since its launch in 2003, has grown exponentially to become the largest professional social network in the world, with more than 774 million users across the world.
LinkedIn is a professional social media network and currently a job showcase. Furthermore, although in the past it was taken over by posts from recruiters and salespeople,…
In the fast-paced world of digital marketing, where every click and view counts, understanding brand metrics is critical to business success. This article is dedicated to exploring…
In the dynamic world of B2B business, a Go-To-Market (GTM) strategy is more than a marketing plan – it's a clear route to achieving revenue and growth objectives.…
In the B2B world, demand generation is often debated but rarely seen in action in a practical way. This approach goes beyond simple ads or unblocked content. Therefore, it is a…
In today's business world, entrepreneurship is very challenging and is entirely linked to the ability to adapt and the search for creative solutions. Patrícia Carvalho, founder of Forum Hub, is…
In our latest episode, we invited Patrícia Carvalho, Founder of Forum Hub, to share her inspiring journey in the world of business and entrepreneurship. Patrícia discusses her journey from the beginning, revealing how she chose to undertake, started a company from scratch and won over investors. The conversation is dedicated to female entrepreneurs, offering practical tips and insights for those who want to follow the same path. Patrícia has not only achieved success in her ventures, but is also helping other women carve their own path in the business world. Visit our official AmplificaCast channels to listen to the full interview.
In this episode of AmplificaCast, we present Aline Lex, an entrepreneur in the pet segment. Aline offers an account of her life in Botucatu and the transition to entrepreneurship, emphasizing the challenges and learnings in the pet sector. She also highlights the importance of resilience in business. This episode provides valuable insights, but is just a taster of the full conversation. For a more comprehensive experience and to discover all the perspectives that Aline shares, we invite you to listen to the entire episode on AmplificaCast's official channels.
In this episode, we explore the inspiring trajectory of Carlos Morais, Brazil Managing Director at Globant. We know your journey from initial challenges to innovation leadership. Discover the secrets to his technology career, game-changing turns, and the company culture that drives his success. We talked about his journey into technology and artificial intelligence, highlighting crucial changes and the influence of company culture. We cover leadership strategies, transformative learnings and visions that led you to success. For in-depth insights, visit our official AmplificaCast channels.