Get to know the success story of one of the most highly regarded journalists in Brazil, a specialist in topics such as politics and economics. In addition, presenter of Band and responsible for the column in the printed newspaper Estadão, one of the most esteemed publications in São Paulo.
Challenge
Even with all your recognition, the time has come to reach a larger audience with your knowledge and experience in the area. However, taking her fame to social media was something surprising. The initial challenge was to identify a consistent voice for their social media platforms, preserving their unique essence and increasing their name recognition.
Solution
The digital strategy conceived was to connect with the main and most frequented social networks in Brazil. That way, moving your uniquely relevant content to platforms such as Instagram, Facebook, LinkedIn and Twitter strengthened the journalist's name, reaching a larger audience through digital media.
Results and impacts
This successful case adds up to almost 100 thousand followers on all its social networks, and the numbers grow attractively. In addition, the high rate of user engagement with publications of their interviews and current affairs, such as economics, politics and culture.
